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BALLY CURLING Envisions the Wild West on Ice
By Gabriel Jorge Gouveia - News Published:
The high fashion world is finally learning something that the Swiss have known for centuries – Sweeping large stones across ice at a feverish pace is actually the height of style. BALLY creative director Rhuigi Villaseñor has officially unveiled his first capsule for the luxury maison and in homage to its Swiss heritage, it celebrates the bizarre sport of curling in all its unique glory. Considering the athletic endeavour has been around since the 1700s, it’s about time the winter sport got its due.
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Image: Marie Schuller
According to the brand, Villaseñor was inspired by the visual clash of Swiss alpine tradition with both cowboy and varsity codes. Taking a stab at the playful spirit of the American West, Villaseñor has blurred the lines between cowboy fashion and winter sports, creating a new transatlantic aesthetic that is hard to ignore. Best of all, the Bally Curling capsule reinvents the iconic, Bally Curling Boot along with a fully-fledged ready-to-wear and accessories collection.
Looking more specifically, the reinvented Bally Curling Boot features a distinctive après-ski style, which carries crafted with a cocooning rubber sole and Arctic Grip technology reinforced toe. The Bally footwear collection also expands with sculpted sandal heels and crystal mesh boots to embellished house slippers and archival Mary-Janes with a Cuban heel.
Image: Marie Schuller
From transitional options to high-season winter wares, Bally Curling has also embraced the après-ski and mixes-and-matches ensembles that fuse Western detailing and nostalgic mountaineering motifs with refined natural materials such as cashmere, shearling and suede. The capsule’s colour palette ranges from earthy autumnal shades to icy pastels. Men’s and women’s designs comprise a top-to-toe casual wardrobe, including a new curling uniform of fine-gauge roll-neck sweaters and luxe jogging pants, cashmere hoodies, sweater vests and even leg warmers.
The Bally house is known for there leather craftsmanship and timeless accessories, and to celebrate this, the capsule includes a nod to the Swiss traditions of watchmaking and toy-making appearing as chains and chokers, buckles and bag hardware.
Image: Marie Schuller
Conceived by Rhuigi Villaseñor, a new stylised figure-8 device of interlocking B’s inspired by the Bally tradition of elastic-making becomes a striking emblem scaled up and down as a decorative flourish throughout. This joins melted baroque hardware and geometric chains that embellish frame bags, soft pouches, hobos and tongue-in-cheek ‘take-away’ Hardcase maroquinerie.
The Bally Curling capsule will be launching in mid-November at selected bally boutiques worldwide including Sydney. It will also be available at multi-brand stores and at dedicated winter pop-up stores across alpine destinations including st. Moritz, Verbier and Aspen to mention a few.
Image: Marie Schuller
Image: Marie Schuller
Image: Marie Schuller
Image: Marie Schuller
