When we heard that Jameson Irish Whiskey and Dickies were teaming up, we didn’t know what was more exciting – the collaboration itself or the fact that we’d soon be getting some new quality threads for when it comes time to get our hands dirty.
And by that, we mean getting to work on a few drams – ‘Crafted Together’ is an exclusive clothing collection that pays tribute to the rich heritage of workwear fashion and is all about celebrating good ol’ hard yakka and mateship among contemporary craftsmen across the globe. Plus, it’s the perfect attire for collectors and whiskey fans.
The collection also celebrates the hard-working ethos that unites the two brands. “Jameson Irish Whiskey was founded in 1780, when workwear was the uniform of the working community, often seen in the local pub after a hard day’s work. Meanwhile, Dickies began its life in 1922 as an iconic, quality workwear brand. Craft and kinship underpin both brands and we are delighted to bring that shared ethos to life through the Crafted Together Jameson x Dickies collection,” says Belinda Sanderson, Head of Whiskey for Pernod Ricard Australia.
Your wardrobe could soon be getting some new additions, including signature pieces such as the timeless Dickies Eisenhower Jacket as well as overalls, beanies and caps. For all the die-hard whiskey fans – some of the apparel will feature a new bespoke graphic paying homage to the original Jameson ‘Barrelman’ icon of the 1700s.
“Quality craftsmanship is a longstanding pillar of our Dickies business, and deeply rooted in our workmanship community… Dickies and Jameson teaming up feels like a natural partnership due to both brand identities and our shared DNA. We’re thrilled to collaborate with Jameson Whiskey to commemorate our brand stories and most importantly, celebrate our loyal customers,” says Dickies ANZ.
Bringing to life an appreciation of the craftsmanship and hard work of today’s craftspeople, no hard-working man’s wardrobe can be complete without something from this exciting collaboration. The collection drops online in Australia and New Zealand on Thursday, July 6.
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