After the success of the Jordan 1 High ‘Chicago Re-imagined’, the brand is keeping its foot firmly on the gas pedal, announcing the release details for the upcoming Jordan 3 ‘White Cement Re-imagined’ in Australia. The date is set for March 11th, 2023 at 10:00 pm AEST at nike.com.au although we’d expect retailers such as Above the Clouds, Supply Store, and Up There to receive a limited number of raffle pairs as well.
The shoe builds on the throwback theme, stepping back to 1988 and the first issue of the Air Jordan 3. Changes include yellowing on the midsole, eyelets and backtab, plus classic Nike Air branding at the heel. Above all, an updated elephant print that’s closer to the original model.
Expect this to be one of the year’s biggest Jordan releases, at least until the rumoured Air Jordan 4 ‘Re-imagined’ gets an official release date.
Air Jordan 3 ‘White Cement Re-imagined’ Release Date
Release date: March 11th, 2023 at 10:00 pm AEST.
Price: $280 AUD
The latest in a long line of Jordan 3s to release in the last 12 months, the rollout of the silhouette aligns with the 35th anniversary of the model that launched in 1988. This is the first time the classic OG ‘White Cement’ colourway has been released to the public since the ‘Free Throw Line White Cement’ colourway that saw the OG grey outsole swapped for a controversial ‘ice blue’ treatment.
You have to look back to 2011 to find a close-to-original ‘White Cement’ colourway but a Jordan ‘Jumpman’ figure was present on the heel that time around, something collectors tend to ignore.
The Air Jordan 3 ‘White Cement Re-imagined’ is therefore the closest we’ve come to an OG ‘White Cement’ in more than a decade. Here, the ‘Nike Air’ logo is present on the heel alongside a ‘truer to the OG’ elephant print. The white midsole, heel tab, and eyelets receive a yellowing treatment in the essence of a ‘Re-imagined’ colourway.
Releasing in full family sizing via nike.com.au and the link below, the Air Jordan 3 ‘White Cement Re-imagined’ is set to be one of the biggest Jordan releases of the year.
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