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Amazon Prime Big Deals Day | Image: Amazon

Amazon Prime Big Deals Day 2023: Best Deals Revealed


Amazon Prime ‘Big Deals Day’ has been confirmed to run from midnight on Tuesday 10 October until 11:59 pm AEST Wednesday 11 October. Over the period, Australian shoppers can grab a huge range of deals in tech, fashion, gaming, homewares, and heaps more, right from the Amazon website. Members will be able to save big on massive products from top brands such as Dyson, PlayStation, Xiaomi, SK-II, and LEGO, alongside incredible promotions from local brands.

Amazon echo show 8
Amazon Echo Show 8 | Image: Amazon Australia

Amazon Prime Big Deals Day 2023 Key Stats

Event: Amazon Prime Big Deals Day 2023
Date: Tuesday 10 October until 11:59 pm AEST Wednesday 11 October
Length: 48 hours
Where: Amazon.com.au
Brands: Amazon, Dyson, PlayStation, Xiaomi, SK-II, LEGO and more

Our Top Picks for Amazon Prime Big Deals Day 2023

Wade through all the deals if you like, but we know where the best value is to be found. From video games and electronics all the way through to wine and fashion, we’ve scoured the online distributor for the very best deals of the year. Here are our top picks for 2023.

Bose QuietComfort Earbuds II | Image: Amazon
Bose QuietComfort Earbuds II | Image: Amazon

Save 31% on Bose QuietComfort Earbuds II

Bose has taken personalisation to the next level with their QuietComfort Earbuds II. While high-performance audio is a given, the customisable fit options and intelligent noise cancellation make these earbuds feel like they’ve been handcrafted for you alone.

PRISM+ 4K TV | Image: Amazon+ 4K TV | Image: Amazon
PRISM+ 4K TV | Image: Amazon

Save 51% on PRISM+ 4K TV

If you want to upgrade your TV and score an unbelievable deal in the process, the PRISM+ 4K TV is a no-brainer. Armed with Dolby Vision’s high-definition picture quality, newly improved 3D immersive audio technology, and Far Field Voice Control, you can’t beat this innovative 55-incher for value.

LEGO Technic The Batman – BATCYCLE™ 42155 | Image: Amazon
LEGO Technic The Batman – BATCYCLE™ 42155 | Image: Amazon

Save 37% on LEGO Technic The Batman – BATCYCLE™ 42155

If you’re a fan of the Caped Crusader, then grab LEGO’s BATCYCLE by the handlebars and don’t let go. Based on the vehicle from the latest film in the franchise, collectors will love putting together this exact replica in all its intricate and highly detailed glory.

Samsung Galaxy Buds 2 | Image: Amazon
Samsung Galaxy Buds 2 | Image: Amazon

Save 50% on Samsung Galaxy Buds 2

For the lightest earbuds Samsung has ever made, the Galaxy Buds 2 are heavy with innovation. For starters, experience spine-tingling audio quality that will make the hairs on your neck stand up. Then, with advanced Active Noise Cancellation and Ambient sound features, you’ll never need to take them out, whether you’re working, taking calls, or chatting to friends.

Birkenstocks | Image: Amazon
Birkenstocks | Image: Amazon

Save 40% on Birkenstocks

Everyone needs to rock a pair of Birkenstock’s at least once in their life, and with this deal, now’s the perfect opportunity to experience foot heaven. So pick out a colour that suits your fancy, and see why every man and his dog is wearing these shoes during summer.

G-Shock Digital Watch G5600UE-1D / G-5600UE-1D | Image: Amazon
G-Shock Digital Watch G5600UE-1D / G-5600UE-1D | Image: Amazon

Save 24% on G-Shock Digital Watch G5600UE-1D / G-5600UE-1D

If you’re in the market for a no-fuss watch, that’s sturdy yet stylish, add this G-Shock to your cart immediately. Whether you’re an adventurer or a corporate cowboy, this wrist rocket covers all your needs at an incredible price point – and now it’s cheaper then ever before.

PlayStation VR2 | Image: Amazon
PlayStation VR2 | Image: Amazon

Save 15% on PlayStation VR2

Just like us, you’ve been waiting for the right time to dive into the virtual reality gaming world. And with this discount, it looks like the time is now. So pull the trigger and get in while they’re dishing out a steal and enjoy all that they highly praised VR2 has to offer.

Apple Watch Ultra | Image: Amazon
Apple Watch Ultra | Image: Amazon

Save 12% on Apple Watch Ultra

The Apple Watch Ultra has been specifically designed for endurance athletes and outdoor adventurers. Packed with everything you love from your favourite smartwatch, this bad boy combines all the features you need as a rugged warrior.

Best Amazon Prime Big Deals Day 2023 Deals

As you’d expect, each year Amazon deals change to keep things fresh. But, there are a couple of products you can expect to always be substantially discounted during the huge shopping event. We think that 2023 will see massive savings in all Amazon-branded products like the Echo, Kindle etc. On top of that, you’ll likely see huge savings in Electronics & Computing with brands like Nintendo and Samsung leading the charge.

Amazon Prime Big Deals Day Savings on Homewares

The good news is that Amazon has given us a sneak peek at what to expect come the big day. Keep in mind that while some of these deals may already be live, for the most part, you’ll have to check back in on October 10.

Best Amazon Deals on Electronics

Best Amazon Australia Deals on Gaming

Best Amazon Deals on Fashion

Best Amazon Australia Deals on Baby, Beauty, Health & Personal Care

What is Amazon Prime Big Deals Day?

Not to be confused with Prime Day, Amazon Prime Big Deals Day is a new sales event that ushers in the holiday gifting period. To be clear, Amazon Prime Day is an exclusive sale only available to their paying members. If you want to get access to the deals you’ll have to sign up as an Amazon Prime member before or during the event.

A membership will cost you AUD$9.99 a month or AUD$79 a year, which isn’t that bad. But, if you haven’t signed up before theirs a handy 30-day free trial available that’ll let you get access to the deals plus a plethora of other perks like Prime Video, Prime Reading and Prime Gaming all without paying a cent.

The new Big Deals Day event reported comes in response to surging cost of living expenses. According to research from Amazon, a whopping 76 per cent of surveyed Aussies are worried about potential costs over the holiday season, with over half (56 per cent) worried about the potential cost of gifts. In terms of seasonal shopping, 71 per cent of respondents say they intend on starting their holiday shopping before December and just one in five (21 per cent) say they will wait until December.

“We’re so excited to officially launch the brand-new Amazon Prime Big Deal Days event, to give our Prime members another way to save ahead of the holiday season with deals on a huge range of products across all categories,” said Marcos Regalo, Head of Prime for Amazon Australia. “We know that Aussies are looking for value and the holidays can be an expensive time of year, so this event allows our members a chance stock up on everything they might need to get ahead, at great discounted prices with fast and free delivery.”

Become an Amazon Prime Member

Amazon prime day
Image: Amazon Australia

When is Amazon Prime Big Deals Day 2023?

The massive shopping event will kick off at 12AM AEST on 10 October, with local deals running for 48 hours until 11:59PM AEST on 11 October. Better still, deals from the UK and US will be available on Amazon.com.au through Amazon Global Store until 5pm AEST on 12 October. That means you score access to a massive 65 hours of deals if you are an Australian Prime member.

Amazon

How to Shop on Prime Big Deals Day in 2023

As we said, the deals are exclusively available to paying Amazon Prime members only. It’s a little way to say thank you to their most loyal customers and well worth the subscription if you’re looking to spend some money. At AUD$9.99 a month, you’ll still be well and truly in the green with the savings that are going to be on during Amazon Prime Big Deals Day.

Become an Amazon Prime Member

Throughout the sale, we’ll be updating our list to make sure it’s up to date with all the best Amazon Prime Big Deals Day and promotions so keep checking back.

Amazon Prime Day

Prime Big Deals Day 2023 FAQs

When is Amazon Prime Day 2023?

Amazon Prime Day 2023 kicks off at 12AM AEST on Tuesday 11 July, with local deals running for 48 hours until 11:59PM AEST on 12 July.

What is Amazon Prime Big Deals Day?

Not to be confused with Prime Day, Amazon’s Prime Big Deals Day is a new sales event that runs for 48 hours from 10 October to 11 October 2023. Here, you will find a range of great sales and discounts on some of your favourite brands.

How much does an Amazon Prime Membership cost?

To get access to the Amazon Prime Day deals you’ll have to be an Amazon Prime member. This will cost you only AUD$9.99 a month or AUD$79 per year.