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Prime Day kicks off on Tuesday, 8 July 2025 at 12:01am AEST and runs until Monday 14 July at 11:59pm AEST. Over the six-day period, Australian shoppers can grab a huge range of deals in tech, fashion, gaming, and heaps more, right from the Amazon website. Prime members will be able to save on hundreds of thousands of products from top brands, including Adidas, Amazon Devices, Apple, Cocobella, Cosrx, Dyson, ECOVACS, Huggies, Koala, L’Oreal Paris, Lacoste, LEGO, New Balance, Ninja, OMO, Phillips, Prism+, Quilton, Roborock, Scrub Daddy, Shark, Sony, Xbox and more during Prime Day. Keep an eye on this page, as we’ll be updating it throughout the sale.
Amazon Prime Day 2025 Key Stats
- Event: Amazon Prime Day 2025
- Date: Tuesday 8 July to Monday 14 July
- Length: Six days
- Where: Amazon.com.au
Our Top Picks for Amazon Prime Day 2025
Wade through all the deals if you like, but we know where the best value is to be found. From video games and electronics all the way through to wine and fashion, we’ve scoured the online distributor for the very best deals of the year. Here are our top picks for Amazon Prime Day 2025:
Apple AirPods (2nd Generation) with Charging Case – Save 24%
Everybody loves AirPods, and for Prime Day this year, you can score the iconic earbuds for just $305. Apple has taken a cool 24 per cent off the 2nd Generation) model, meaning you can enjoy up to six hours of pristine listening time for a fraction of the price. This version of the fan-favourite audio device also comes with pro-level active noise cancellation, adaptive audio, transparency mode, personalised spatial audio and loud sound reduction.
Dyson Airwrap Multi-Styler and Dryer – Save 36%
The global phenomenon is finally on sale. For Prime Day 2025, Dyson is giving you a chance to up your hair game, taking 36 per cent off the much-loved Airwarp multi-styler and dryer. Down to just $545, the styler lets you dry, curl, shape and hide flyaways with no heat damage. This deal also comes with three styling attachments designed for different hair types and styles – Coanda Styling Dryer, 30mm long barrel, Round volumising brush.
Best Amazon Deals on Tech
There are major savings to be had across a wide number of retailers in the electronics and entertainment space this Amazon Prime Day. Whether you are chasing top deals on laptops, bargain accessories or huge savings on mobile phones, now is the perfect time to take advantage. The annual tech sale offers a chance to score top products from your favourite brands for cheap, with Samsung deals being one of the biggest. Here are the best Amazon Prime Day sales for tech in 2025.
- Amazon – Massive deals across its range of home tech and electronics
- 35% off Amazon eero 6+ dual-band mesh Wi-Fi 6 router (Now $162.49)
- 50% off Blink outdoor 4 add-on camera (Now $70)
- 35% off Echo Dot (Newest gen) | Smart speaker (Now $64)
- 40% off Echo Show 8 (Newest gen) (Now $149)
- 44% off Echo Pop Full sound compact Wi-Fi and Bluetooth smart speaker (Now $44)
- 37% off Amazon Echo Spot (2024 release) (Now $94)
- 42% off Amazon Fire TV Stick 4K Max (Now $69)
- 15% off Amazon Kindle (2024 release) (Now $169)
- Ring – 50% off New Ring Outdoor Camera Plus Battery (Now $89)
- Ring – 51% off Ring Indoor Camera (2nd Gen) by Amazon (Now $49)
- HUAWEI – Deals on smartphones, smartwatches and accessories
- Google – Deals on its range of smart home devices
- D-Line – 7% off Cable Tidy Box (Now $29.80)
- Philips – 34% off Philips 12342VPS2 Vision Plus Car Headlight H4 Bulb (Now $17)
- Samsung – Savings across smartphones, smartwatches and accessories
- RØDE – 18% off RØDECaster Duo All-in-One Production Solution for Podcasting (Now $559)
- SanDisk – 26% off SanDisk Ultra Shift USB 3.0 Flash Drive, 128GB (Now $20)
- Sennheiser – 50% off Over-Ear Open Back HD 600 Headphones (Now $300)
- Anker – Deals on its range of smartphone accessories and chargers
- 51% off Anker USB C to USB C Cable, (Now $16.99)
- 55% off Anker USB C to USB C Cable (3.3FT, 2Pack) (Now $15.74)
- 8% off Anker iPhone 16 Foldable 3-in-1 Wireless Charging Station (Now $129.99)
- Save on Anker Laptop Power Bank, 25,000mAh Portable Charger (Now $199.95)
- Save on Anker Zolo Magnetic Power Bank (Now $69.99)
Best Amazon Australia Deals on Gaming
Amazon Prime Day is every gamer’s dream. With massive deals on gaming accessories, consoles, games and controllers, you could use the sales event to upgrade your entire set-up altogether. Whether you are a PlayStation, PC, Xbox or Nintendo player, we have brought you the best gaming deals to keep you entertained. Our list of top gaming deals doesn’t just limit itself to consoles. Also on offer are racing wheels, games, gaming headsets and gaming monitors so you can play uninterrupted.
- ASUS – Deals on gaming accessories and monitors
- Logitech – Deals on gaming accessories and more
- 60% off Logitech Wireless Combo MK220 (Now $22)
- 9% off Logitech G305 LIGHTSPEED Wireless Gaming Mouse (Now $52.80)
- 23% off Logitech MX Master 3 – Advanced Wireless Mouse (Now $100)
- 26% off Logitech G733 LIGHTSPEED Wireless Gaming Headset (Now $139)
- Save on Logitech Brio 300 Full HD Webcam (Now $68)
- 20% off Logitech M240 Silent Bluetooth Mouse (Now $15.20)
- 19% off Logitech Pebble Keys 2 K380s, Multi-Device Bluetooth Wireless Keyboard (Now $44)
- 16% off Logitech G PRO X TKL Lightspeed Wireless Gaming Keyboard (Now $192)
- LEGO – Huge savings across a massive range of LEGO and LEGO Technic products
- Save on LEGO Technic Porsche 911 RSR Sports Car Set (Now $222.82)
- 20% off LEGO Icons NASA Space Shuttle Discovery (Now $239)
- Save on LEGO Ideas Typewriter 21327 Building Kit (Now $290)
- 44% off LEGO DUPLO Rescue Fire Engine Toy for Toddlers (Now $27.99)
- 34% off LEGO Technic McLaren Formula 1 Race Car Set (Now $197.38)
- 11% off LEGO® City Freight Train 60336 Building Kit (Now $225)
- 15% off LEGO Art Hokusai – The Great Wave Building Set (Now $144.49)
- 5% off LEGO Harry Potter Hogwarts Express – Collectors’ Edition 76405 Building Kit (Now $635)
- 30% off LEGO Architecture Himeji Castle, Collectible Model Building Kit (Now $183.20)
- 28% off LEGO Star Wars Ghost & Phantom II (Now $186.38)
- 31% off LEGO Harry Potter Hogwarts Express (Now $130)
- 21% off LEGO Icons PAC-Man Arcade Model Kit (Now $314)
- 30% off LEGO Technic Mercedes-AMG F1 W14 E Performance Pull-Back, (Now $28)
- 30% off LEGO Technic Mercedes-AMG F1 W14 E Performance Model Car (Now $209)
- 36% off LEGO Star Wars R2-D2 Model Kit (Now $127.20)
- 29% off LEGO Icons McLaren MP4/4 & Ayrton Senna Model Building Set (Now $71.20)
- 31% off LEGO Star Wars Millenium Falcon Set (Now $103.20)
- 27% off LEGO Star Wars Venator-Class Republic Attack Cruiser (Now $725)
- 20% off LEGO Architecture Notre-Dame de Paris Set (Now $279.20)
- 15% off LEGO Technic Volvo FMX Truck & EC230 Electric Excavator Toy (Now $255.94)
Best Amazon Deals on Fashion
You probably don’t think of Amazon as a place to pick up high fashion, but there’s a lot there when you go looking. We’ll make sure you don’t have to look too hard and bring the best fashion deals. Here in Australia, the best deals will generally come from third-party retailers attempting to clear end-of-season stock and sale items. Check out our guide to the best fashion deals this Amazon Prime Day.
- adidas – Savings across a range of footwear favourites and essentials
- Amazon Essentials – Savings across the entire range of products
- Thames & Hudson – $80.20 off Architectural Digest at 100: A Century of Style
- Calvin Klein – $47.90 for Men’s Cotton Stretch Low Rise Trunk 3 Pack
- Puma – Deals on a range of footwear favourites
- Casio – Huge savings across its much-loved watch collection
- 58% off CASIO Unisex Adult’s A158WA-1A Digital Watch, Silver (Now $45.56)
- 51% off Casio Men’s Vintage CA53W-1 Calculator Watch (Now $39.20)
- 45% off Casio Collection Unisex Adults Watch AQ-230A (Now $59.50)
- 42% off Casio Unisex Classic Analogue Watch, White Dial, Black Band (Now $28.99)
- 56% off CASIO W800H-1 Unisex Black Digital Watch with Black Band (Now $43.75)
- 49% off CASIO GENTS ANALOG MTP1302D-7A2 (Now $76)
- 60% off Casio G-Shock Men’s Watch in Resin with Anti Slip Over Sized Buttons – Water Resistant & Anti Magnetic (Now $116)
- 59% off CASIO Unisex Adult’s F91W-1 Digital Watch, Black (Now $24.50)
- 49% off G-SHOCK Men’s Analog-Digital Watch (Now $143.20)
- 49% off G Shock Men’s G-Squad Watch Resin Glass Black (Now $167)
- 50% off CASIO Men’s G-Shock Tough Solar Worldtime Power Saver Watch, Clear Dial, Black Band (Now $129.50)
- Sorrel – Save on Sorel Men’s Caribou Boot (Now $169.99)
- Sorrel – 15% off Sorel Men’s Caribou Boot (Now $169.99)
- Columbia – 50% off Columbia Men’s Newton Ridge Plus II (Now $109.99)
- Timex – Massive savings on a range of field watches
- 38% off Timex Expedition Camper Men’s 39 mm Watch (Now $55)
- 54% off Timex Men’s Q Chronograph 40mm Brown Leather Strap TW2V42800 Dress Watch, Cream, 40mm (Now $185)
- 22% off Timex Expedition Camper Men’s 39 mm Watch (Now $75)
- 30% off Timex Men’s Expedition Scout 40mm Watch (Now $84)
- 7% off Timex Expedition Camper Men’s 39 mm Watch (Now $80)
- FILA – 27% off FILA Unisex Adult’s Classic 2.0 Hoodie (Now $32.99)
- Helly Hansen – 52% off Helly Hansen Men’s Crew Midlayer Jacket (Now $144.99)
- Helly Hansen – 21% off Helly Hansen Men’s Crew Midlayer Jacket (Now $174.04)
- Tommy Hilfiger –
- 58% off Tommy Hilfiger Decker Silicone Strap Quartz Analog Dial Men’s Watch (Now $139)
- 55% off Tommy Hilfiger Decker Silicone Strap Quartz Analog Dial Men’s Watch (Now $148.05)
- 57% off Tommy Hilfiger Men’s Tommy Logo Tee (Now $29.99)
- 61% off Tommy Hilfiger Men’s Stretch Regular Fit Polo (Now $49.90)
- Lacoste – Savings on classic apparel
- Coach – 67% off Coach Women’s Cary Watch 14504268, Gold, 34 mm (Now $395)
- Salomon – 43% off Salomon Women’s Speedcross 5 (Now $129.99)
- Salomon – 42% off Salomon Women’s Speedcross 5 GTX Trail Running and Hiking Shoe (Now $149.95)
- Dr. Martens – Save 47% off Dr. Martens Unisex 1461 3-Eye Oxford Shoe Smooth Leather (Now $159.99)
- The North Face –
- Timberland – 42% off Timberland Men’s 6-Inch Premium Waterproof Boot (Now $189.90)
- Timberland – Save on Timberland Men’s 35Mm Classic Jean Belt (Now $33)
- Ben Sherman
- Champion – Save on Champion Men’s Reverse Weave Hoodie
- Champion – Save 41% on Champion Men’s Rochester Puffer Jacket (Now $88.99)
- Champion – 16% off Champion Men’s Powerblend Retro Fleece Jogger Pant (Now $43)
- Portwest – Save on Portwest S441 Men’s Waterproof Rain Trousers – Lightweight Adjustable Safety Overpants Class 3 Navy, XX-Large (Now $16.99)
- Portwest – 39% off Portwest B013 Beanie Knit Hat Insulatex Lined Black (Now $3.99)
- Portwest – Save on Portwest S440 Men’s Waterproof Rain Jacket – Lightweight Durable Hooded Weather Protection Safety Jacket Yellow, Medium (Now $17.99)
- Russell Athletic – Savings on a vast range of apparel items
- Clarks – 24% off classic Chukka boots (Now $99)
- Dickies – Big savings on a range of classic pieces
Best Amazon Australia Deals on Homewares
If you operate a business from your kitchen and want to spruce up the home office, Amazon Prime Day is a great opportunity to refresh. A number of the biggest retailers in Australia have announced major savings across a lot of home office furniture, meaning you can redecorate the workspace without breaking the bank. Here are the best Amazon Prime Day deals to keep an eye out for this year.
- Instant Pot – Deals on homewares and cooking appliances
- 53% off Instant Pot Duo Crisp + Air Fryer 11-in-1 Multicooker (Now $182)
- 71% off Instant Pot Vortex Plus 5.7L Air Fryer (Now $79)
- 50% off Instant Pot Duo 7-in-1 Multicooker (Now $107)
- 41% off Instant Pot 9-in-1 Duo Plus 3L Electric Pressure Cooker (Now $118)
- 15% off Instant Pot Duo Crisp Ultimate Lid, 13-in-1 Air Fryer (Now $239)
- InstantBrands – 43% off Vortex Digital Single Drawer Air Fryer (Now $85)
- De’Longhi – Savings on coffee machines and kitchen accessories
- Russell Hobbs – Deals on kitchen and cooking appliances
- George Foreman – 26% off George Foreman GFF2022 Fit Grill Large (Now $74)
- Bialetti – Savings on a range of premium Italian coffee and cooking accessories
- Panasonic – 21% off AA & AAA Eneloop Smart And Quick Battery Charger (Now $45)
- Philips – Savings on cookware and home electronics
- Tefal – 60% off Tefal C2783883 Generous Cook Induction Non-Stick Pancake Pan 25cm (Now $33.99)
- Tefal – 76% off Tefal Generous Cook Non-Stick Induction Wokpan 28cm, C2781983 (Now $29)
Best Amazon Australia Deals on Baby, Beauty, Health & Personal Care
It’s important to take care of yourself and your loved ones, and if you can do it on the cheap without sacrificing quality, that’s a win-win! If you’re after a new moisturiser, some nappies, or some protein powder, keep your eyes peeled.
What is Amazon Prime Day?
Prime Day is Amazon’s flagship sale event. Every year, the business discounts thousands of products across the marketplace for a period of days: this year, it’s six days, the longest a Prime Day has been so far. The sale isn’t exclusive to their paying members, but being a Prime member will undoubtedly get you the best deals, so if you want to shop the whole sale, you’ll have to sign up as an Amazon Prime member before or during the event.
A membership will cost you AUD$9.99 a month or AUD$79 a year, which is among the most affordable of the regular subscription services. If you haven’t signed up before, there is a handy 30-day free trial available that’ll let you get access to the deals plus a plethora of other perks like Prime Video, Prime Reading and Prime Gaming, all without paying a cent. Research commissioned by Amazon Australia found that four in five (84 per cent) of Australians wait for sales before they buy products, with people increasingly looking to make their money go further.
“Aussies are savvier than ever when it comes to spending,” said Arno Lenior, director of Amazon Prime across APAC. “Two in three are waiting for marquee sales events to make big-ticket purchases, and we look forward to offering them incredible discounts. We encourage shoppers to start thinking about what they need or want and build out wishlists so that come Prime Day, they are ready.”
When is Amazon Prime Day 2025?
The massive shopping event will kick off at 12AM AEST on 8 July, with local deals running for six days until 11:59PM AEST on 14 July.
How to Shop on Prime Day in 2025
You can absolutely shop some great deals without being an Amazon Prime member. That said, the deals exclusively available to paying Amazon Prime members are pretty good. It’s a little way to say thank you to their most loyal customers and well worth the subscription if you’re looking to spend some money. At AUD$9.99 a month, you’ll still be well and truly in the green with the savings that are going to be on during Amazon Prime Big Deals Day.
Prime Membership
To make the most of Prime Day and all of the accompanying benefits, you’ll need to sign up for Amazon Prime. As an Amazon Prime member, you will have access to a bunch of amazing tools and advantages. These include:
- Free delivery on millions of local and international Prime-eligible orders (excludes select remote areas)
- Access to Prime Video
- Access to Prime Reading
- Access to Prime Gaming
- Twitch Channel Subscription
At the end of the Amazon Prime free trial your card will be charged $79 for an annual membership or $9.99 per month with a monthly membership.
Throughout the sale, we’ll be updating our list to make sure it’s up to date with all the best Amazon Prime Day and promotions so keep checking back.
Amazon Prime Day Deals FAQs
Amazon Prime Day 2025 kicks off at 12AM AEST on Tuesday, July 8. Local deals run for a full six days until 11:59PM AEST on 14 July.
Not to be confused with Prime Day, Amazon’s Prime Big Deals Day is an Amazon deal event exclusively for Prime members, featuring deals ahead of the holiday season.
An Amazon Prime membership costs AUD$9.99 per month, or AUD$79.99 for a full year. When signing up, Amazon offers a 30-day free trial, after which, your card will be charged $79 for an annual membership or $9.99 per month with a monthly membership.
