Aston Martin is well-known for its gorgeous supercars but that is all set to change over the coming years. Other than the jaw-dropping Valhalla plug-in hybrid mid-engined supercar that we had the chance to see in person last week, the British marque is set to wave goodbye to its V12 roots as it embraces electrification. The Drive reports that the brand is set to launch its first BEV by 2025 before converting the entire line-up to electric by 2030.
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Aston Martin DBX 707 | Image: Max Earey
Aston Martin executive chairman Lawrence Stroll has also revealed that Aston Martin will have a fully electrified SUV and sports car line-up by 2030. The journey towards that begins with the hybrid Valhalla deliveries that are slated to commence in 2024. However, the interesting bit is the announcement of a full battery-electric Aston that would be its very first EV.
“Unchanged timeline for electrification–first PHEV (the Valhalla) commences delivery in 2024, first BEV targeted for launch in 2025, fully electrified sports and SUV portfolio by 2030,” said executive chairman Lawrence Stroll in a presentation.
While Lawrence Stroll hasn’t revealed much regarding said electric car, we’d wager that it would be an iteration of the DBX SUV, a car that’s posed as the brand’s number-one volume seller. Although truth be told, it remains to be seen whether it would be an electric DBX or a new model altogether. That said, a fully electric hypercar rivalling the Rimac Nevera is also a tantalising prospect although, with the Valkyrie around, that seems less likely as the brand looks to keep emotional ICE engines around for those models.
Other than their first EV, expect more limited-edition models as they launch alongside the brand’s 110th-year anniversary celebrations next year. Financially, things are still grim for the British carmaker with its losses increasing substantially in 2022 on the back of its new model development and supply chain shortages. In Australia, Drive revealed that wait times stretch to eight months for DBX SUV and Vantage V8.
“Looking ahead, we have a spectacular pipeline of specials including an exclusive Aston Martin model to be launched during 2023 to celebrate our iconic 110th anniversary,” Stroll continued.
For years, Aston Martin has struggled in terms of catching up with rivals like Ferrari and Lamborghini, and with an ageing product line-up, it appears cars like the DBX will be considered ‘old’ before they land in owners’ hands. We’re absolutely in love with their special-edition ‘hypercar’ products but wonder how long they’ll be around should the volume sellers struggle. Time will tell if the impending age of electrification is kind to Aston Martin, let’s just see if their V12 goes the same way as the Bentley.
Aston Martin Vantage F1 Edition | Image: Aston Martin
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