Leica’s First-Ever Home Entertainment System is $8,000 Worth of High-End TV Tech
The idea of throwing something seems to suggest some sort of distance being involved. So that thought should apply when talking about projectors—they require some distance in order to “throw” the images up against the screen or wall. For the images to look good, you’re going to need to adhere to the minimum distance for the projector to, well, project. Leica is inviting you to reconsider the notion of minimum distance with its new Leica Cine 1 Laser TV Ultra-Short-Throw Projector.
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Leica knows something about lenses and distances. Camera connoisseurs will recognise the brand as one that produces some of the best cameras and photography gear available. If you didn’t know that Leica also produces projectors, it’s not surprising. Until recently, it’s been selling its digital projectors under the Pradovit brand, or by partnering with other manufacturers. History aside, what Leica has done for its latest projector is a step well into the future.
The internals for the projector actually come from Hisense, but Leica is providing its own image processing – Leica Image Optimization – when it comes to the picture, which is produced using triple RGB laser technology. That technology is not only power efficient, but also less strain on the eyes. It’s also what makes that “ultra-short-throw” possible. The projector’s diminutive size—24 inches by 16 inches by 6 inches—make it “ultra-portable” as well, so you can set up this projector and enjoy your favourite media just about wherever you want.
True to form, Leica isn’t afraid to charge for the quality that you’ll receive in its products. For the Cine 1 Laser TV Ultra-Short-Throw Projector, you can plan on shelling out around USD$8,295. Compare that to LG’s short-throw laser projector priced at just USD$3,000. But again, with Leica you get what you pay for. Leica’s Dr. Andreas Kaufmann, the company’s majority owner, perhaps said it best: “With this device, our customers can now also enjoy the authentic Leica look in the intelligent projection segment and experience the best Leica picture quality as a cinematic experience at home.” The Cine 1 will be released first in the spring for Europe and later in the third quarter for the US.