It’s an obvious yet neglected collaboration that has escaped whiskey fans for years, but Jack Daniels and Coca-Cola have finally joined forces. Today, the first official Jake & Coke cocktail can was unveiled to the public, simplifying the arduous task of mixing the two into a separate glass. After all, who has the time?
Titled Jack Daniel’s & Coca-Cola, both regular and zero sugar versions will be released globally but will make its debut in Mexico towards the end of the year. Both brands have stated that most canned cocktails will be 5 per cent ABV but may vary depending on the market.
“This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,” Lawson Whiting, CEO and president of Brown-Forman Corporation, stated. “Brown-Forman has been a leader in the ready-to-drink category since we launched our first Jack Daniel’s RTD more than 30 years ago. Coca-Cola perfectly complements Jack Daniel’s and our existing RTD offerings, enabling us to accelerate expansion and continue to grow our business around the world.”
Meanwhile, James Quincey, chairman and CEO of The Coca-Cola Company, added, “We keep consumers at the centre of everything we do as we continue to develop our portfolio as a total beverage company, and that includes new products with our iconic Coca-Cola brand.”
Now let’s all have a drink to celebrate this beautiful marriage of two of the world’s biggest icons.