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Lamborghini Lanzador concept | Image: Lamborghini

2028 Lamborghini Lanzador is a High-Riding Electric Bull


Never one to follow the trends, Lamborghini is doing things its own way, and its latest leap towards electrification is nothing short of shock and awe. Meet the Lamborghini Lanzador, a new all-electric concept car that analysts are expecting will be lurking in showrooms by 2028.

Lamborghini Lanzador concept | Image: Lamborghini
Lamborghini Lanzador concept | Image: Lamborghini

For Lamborghini’s first EV, the Lanzador is conceived with a powerful dual-motor set-up alongside active e-torque vectoring on the rear axle. According to the Italian supercar marque, this element is designed specifically for ‘dynamic cornering behaviour’, further leaning into Lamborghini’s performance heritage. By all accounts, despite electrification, the focus for this concept is on instilling the same Lamborghini DNA albeit within an electric canvas.

“With Lanzador we are looking into our future without forgetting our DNA,” Stephan Winkelmann, CEO of Lamborghini said. “The first coupés from Lamborghini with their front engines were sporty, elegant Gran Turismos suitable for everyday use as 2+2-seaters. The concept for our fourth production model leverages our philosophy of super sportiness combined with brave new technologies and fearless design, perfectly fitting into our Direzione Cor Tauri strategy.”

Lamborghini Lanzador concept | Image: Lamborghini
Lamborghini Lanzador concept | Image: Lamborghini

Aside from the ridiculous amount of power onboard, the concept is set to deliver a plethora of nee control systems and technologies aimed at taking the brand into the electric era. According to Lamborghini, the majority of these elements are accessed by the steering wheel akin to being a ‘pilot’ as per Lamborghini.

Among the three upcoming systems is the newly developed Lamborghini Dinamica Veicolo Integrata (LDVI) driving dynamics control feature which feeds additional sensors and data to refine the algorithm in delivering the nuances of driving sensations and feedback. This allows the driving character to be individually tailored further. Furthermore, the automotive icon is also set to equip the Lanzador with active aerodynamics, torque distribution and wheelspin control – provided the concept does actually reach production point.

Lamborghini Lanzador concept | Image: Lamborghini
Lamborghini Lanzador concept | Image: Lamborghini

While the concept car’s projected performance figures are impressive, it’s the design that has got the internet up in arms. The Lanzador walks the line somewhere between the Urus and the marque’s supercar lineup, with a silhouette that is more akin to a raised GT rather than just another crossover. The chiselled lines are pure Lamborghini with design details plucked from previous fan favourites such as the Sesto Elemento, LP640 and a healthy dose of Countach-inspired charm throughout. With a roof height of around 1.5 metres, this electrified GT still sits lower than the Urus, but if the concept images are anything to go by, it certainly has a meaner stance.

Inside, Lamborghini has taken the cockpit theme a step forward with a distinct 2+2 layout with a large Y-shaped centre console with new digital displays. Sustainability is also a talking point in the Lanzador with Merino wool, regenerated nylon / recycled plastic, and many non-visible plastics, such as the foam of the sports seats, being made of 3D-printed recycled fibres. Meanwhile, the centre console and door panels are made from regenerated carbon: a new, two-layer composite material.

Overall, the Lanzador is a crucial model for Lamborghini and a fourth model in the line-up which will preview the future line-up of electrified bulls. On first impressions, the folks at Sant’Agata seem to have nailed it. Here’s hoping we actually see it on the roads come 2028.

Lamborghini Lanzador concept | Image: Lamborghini
Lamborghini Lanzador concept | Image: Lamborghini
Lamborghini Lanzador concept | Image: Lamborghini
Lamborghini Lanzador concept | Image: Lamborghini
Lamborghini Lanzador concept | Image: Lamborghini
Lamborghini Lanzador concept | Image: Lamborghini
Lamborghini Lanzador concept | Image: Lamborghini
Lamborghini Lanzador concept | Image: Lamborghini
Lamborghini Lanzador concept | Image: Lamborghini
Lamborghini Lanzador concept | Image: Lamborghini
Lamborghini Lanzador concept | Image: Lamborghini
Lamborghini Lanzador concept | Image: Lamborghini
Lamborghini Lanzador concept | Image: Lamborghini
Lamborghini Lanzador concept | Image: Lamborghini
Lamborghini Lanzador concept | Image: Lamborghini
Lamborghini Lanzador concept | Image: Lamborghini
Lamborghini Lanzador concept | Image: Lamborghini
Lamborghini Lanzador concept | Image: Lamborghini
Lamborghini Lanzador concept | Image: Lamborghini
Lamborghini Lanzador concept | Image: Lamborghini
Lamborghini Lanzador concept | Image: Lamborghini
Lamborghini Lanzador concept | Image: Lamborghini
Lamborghini Lanzador concept | Image: Lamborghini
Lamborghini Lanzador concept | Image: Lamborghini
Lamborghini Lanzador concept | Image: Lamborghini
Lamborghini Lanzador concept | Image: Lamborghini
Lamborghini Lanzador concept | Image: Lamborghini
Lamborghini Lanzador concept | Image: Lamborghini

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