Aston Martin Will Build You a Bond Lair for Your Car

This year at Pebble Beach, Aston Martin revealed that they will be offering a new service “that take car ownership to a new level.” The automaker will be creating bespoke garages and luxury retreats as places of resort where customers can enjoy “the perfect space for their beautiful car.”

The service, aptly named “Q” after the quartermaster from Aston Martin aficionado James Bond, is a bespoke customization service offered by Aston Martin. Q has long offered customers the chance to create their perfect Aston Martin, and now the service will help build the perfect gallery or lair to keep that car in. The same team of designers and architects have already done work on Aston Martin’s first global brand center, the House of Aston Martin Ayoma, in Tokyo, as well as the 66-story Aston Martin Residences in Miami. The team is headed up by Aston Martin’s Chief Creative Officer, Marek Reichman, who said the following about Q. “Imagine a home or luxury retreat built around your car. Picture creating the ultimate space to showcase your own automotive works of art. This is now achievable with this new offering. For the car enthusiast the garage is as important as the rest of the house and a bespoke auto gallery designed by Aston Martin that either focuses on showing off the car or is part of a larger, integrated entertainment space with simulators and such like, takes Aston Martin ownership to the next level.”

From a luxury home built around the car, to a museum to display a full collection, Automotive Galleries and Automotive Lairs can adapt to meet your needs and wishes. “Aston Martin has decades of expertise in staging cars in order to present them at their absolute best but also understands the importance of storage and maintenance of these living, breathing machines,” states Sebastien Delmaire, Aston Martin Partnerships Director. “Automotive Galleries can even be designed to fit the era if a customer has a heritage car. We are able to cover every requirement, whether it is to display single cars as pieces of automotive art or a full collection of cars in a private museum. These spaces provide an opportunity for people to create their own unique world where they can share their passion for cars with their guests. The opportunities are endless.”

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