Building on last year, advertisers have once again upped the ante for the best Super Bowl commercials. Littered with A-list stars, cameo appearances and pop-culture references, these big-budget clips are worth a watch. Here’s a roundup of the best commercials, along with some of the more high-profile misses for Super Bowl LVII.

Brand: PopCorners

Starring: Bryan Cranston, Aaron Paul

Brand: Paramount+

Starring: Sylvester Stallone

Brand: General Motors

Starring: Will Ferrell

Brand: Heineken 0.0

Starring: Paul Rudd

Brand: Uber One

Starring: Sean ‘Diddy’ Combs

Brand: FanDuel

Starring: Rob Gronkowski

Brand: Skechers

Starring: Snoop Dogg

Brand: Squarespace

Starring: Adam Driver

Brand: Pepsi Zero Sugar

Starring: Ben Stiller, Steve Martin

Brand: Pepsi Zero Sugar

Starring: Ben Stiller, Steve Martin

Brand: Hellmann’s

Starring: Jon Hamm, Brie Larson, Pete Davidson

Brand: Google

Starring: Amy Schumer, Giannis Antetokounmpo and Doja Cat

Brand: Experian

Starring: John Cena

Brand: E*TRADE

Starring: A very talented baby

Brand: M&Ms

Starring: Maya Rudolph

Brand: Doritos

Starring: Jack Harlow, Missy Elliott

Brand: DoorDash

Starring: Matty Matheson, Raekwon

Brand: Michelob Ultra

Starring: Serena Williams, Peyton Manning, Jimmy Butler, Tony Romo, Brian Cox

Brand: Michelob Ultra

Starring: Tony Romo

Brand: T-Mobile

Starring: John Travolta, Donald Faison, Zach Braff

Brand: Downy

Starring: Danny McBride

Brand: Bud Light

Starring: Miles Teller

Brand: Crown Royal

Starring: Dave Grohl

Brand: Planters

Starring: Mr Peanut, Jeff Ross

Brand: Avocados From Mexico

Starring: Anna Faris

Brand: Workday

Starring: Paul Stanley, Joan Jett, Bill Idol, Ozzy Osbourne, Gary Clark Jr.

Brand: Busch

Starring: Busch Guy, Sarah McLachlan

Brand: Rakuten

Starring: Cher

Brand: DraftKings

Starring: Kevin Hart, Tony Hawk, Emmitt Smith, Julius Erving, The Undertaker, Ludacris, David Ortiz

Brand: Pringle

Starring: Meghan Trainor

Brand: Budweiser

Brand: Bush’s Beans

Starring: Peyton Manning

Brand: Sam Adams

Starring: Your Cousin from Boston, Kevin Garnett

Over the last decade, the cost of a Super Bowl ad has exploded into the millions, however, for advertisers, the unique opportunity is still an enticing deal. NBC, one of the networks responsible for the 2023 Super Bowl broadcast announced last week that it had sold out of Super Bowl commercials, with multiple 30-second placements selling for a record USD$7 million. The figure, while astounding, merely follows an upward trajectory for the sporting event, which regularly drags in over 100 million viewers. Similarly, Fox ad sales chief Mark Evans told Deadline that the average price of a 30-second ad this year on Fox’s broadcast is between USD$6 million and USD$7 million (AUD$8.7 million to AUD$10.1 million).

Put simply, the Super Bowl is one of the most-watched entertainment spectacles on television each and every year. Broadcast across 225 different stations in more than 180 different countries, alongside around 450 radio stations, the sporting event is a perfect place to reveal a new brand messaging, product or tagline. In the past, classic ads like Wendy’s 1984 hit Where’s the Beef? and Budweiser’s Whassup? from 1999 made their debut at the Super Bowl before transcending the sporting arena and entering the cultural vernacular.