Put simply, the Super Bowl is one of the most-watched entertainment spectacles on television each and every year. Broadcast across 225 different stations in more than 180 different countries, alongside around 450 radio stations, the sporting event is a perfect place to reveal a new brand messaging, product or tagline. In the past, classic ads like Wendy’s 1984 hit Where’s the Beef? and Budweiser’s Whassup? from 1999 made their debut at the Super Bowl before transcending the sporting arena and entering the cultural vernacular.