OPPO has hit the ground running in 2022, with the much-anticipated release of its flagship smartphone, the Find X5 Pro. The latest release sees OPPO venture into the unforgiving world of high-end smartphones, with the market currently dominated by Samsung and iPhone. However, this time around, the Chinese electronics company is banking on budget. Where base model Samsung and iPhones are among the most expensive phones on the market, OPPO’s new flagship comes in a little cheaper, but that’s not to say there isn’t sacrifice.
The competitive smartphone market has seen both Apple and Samsung build loyal customer bases and battle it out as the top two preferred device manufacturers in Australia. According to OPPO managing director, Michael Tran, the OPPO Find X5, which became available to the public on April 19, aims to hit them where its hurts, the back pocket.
“With our latest flagship series, we are breaking new ground in advanced technologies and human-centric user experience. The Find X5 Series continues to propel OPPO forward into the high-end market, with its futuristic design, technological innovations and premium International Warranty Service,” said Tran.
The launch saw the release of the new Series 5 flagship Find X5 Pro, a smartphone powered by OPPO’s MariSillicon x imaging NPU. The brand claims the new technology will offer users a smartphone with endless possibilities for photography and filmography, alongside higher performance and reduced power draw.
The magnum opus of the X5 Series is the Find X5 Pro, arriving fully equipped with 4K Ultra Night Video. The camera capability allows users to get the shots they need without complicated lighting rigs. Further, the dual IMX766 camera system features a 6.5″ 120Hz billion-colour display that allows you to take incomparable high-resolution videos and pictures. That solid colour display is also matched with AI-enhanced imaging features and a 64MP main camera that offers an 8MP Ultra Wide-Angle Camera. Perhaps most impressive of all, the Find X5 Pro comes with Flash-charging technology which means that you can leave the house with 100 per cent after half an hour of charge time, giving you 38 hours of battery.
Removing some of the specs and cutting the price slightly, Series 5 also offers two base models with a similar forward-thinking design. According to Tran, the Find X5 and the Find X5 Lite are OPPO’s answer to offering variety with their flagship releases. Giving you the choice to choose between three amazing smartphones at a fraction of the cost compared to competitors. Aside from simply dropping three new phones, however, OPPO used the Series 5 launch as a platform to address a burgeoning global issue, joining forces with Taronga Zoo to spread awareness about sustainability.
“Every year millions of smartphones are discarded and end up in landfill. The environmental impact is unfathomable, but every little bit we can do will help to minimise that impact. So we’re encouraging everyone to actively donate their old, unwanted phones, so they can be properly recycled and diverted from landfill that will create unnecessary waste,” said Tran.
While the high-end smartphone markets look to be an enviable mountain to climb, the pool of smaller and more affordable devices is getting better. Brands like TCL and OPPO have managed to cram a vast majority of the technology that consumers love into their latest release and should the Find X5 Series be anything to go by, the future is looking bright. Available in Ceramic White and Glaze Black, the new OPPO Find X5 Pro is available now priced at AUD$1,799.