It’s time to say goodbye to lacklustre movie theatres and streaming Netflix on your phone because the ultimate cinematic experience has reopened its doors. After a 7-year renovation, the new and improved IMAX Sydney is finally here and it looks like an absolute delight to the senses.
The highly anticipated new venue is IMAX’s most advanced theatre experience yet. IMAX Sydney is set to feature a breathtaking 693-square-metre screen, designed from scratch to provide an immersive cinematic experience that apparently boasts crystal-clear, life-like images and precision audio.
The theatre will also introduce an innovative 4K laser projection system featuring a new optical engine, custom-designed lenses, and proprietary technology that delivers even brighter images, increased resolution, deeper contrast, and the widest range of colours exclusive to IMAX screens.
In addition, IMAX Sydney will be the first location in Australia to feature business partner EVT’s signature ‘Your Cinema, Your Way’ seating, which gives movie-goers the choice to upgrade their experience with multiple seating options, from full recliners to private pods. The location will also come equipped with a high-end food marketplace stocked with all sorts of tasty treats and refreshing beverages.
Earlie this year, the iconic cinema announced a new operator, EVT, who is set to take the movie-going experience to the next level. EVT is a market leader in crafting premium entertainment experiences, with over 140 cinema experiences under its belt across Australia, Germany, and New Zealand.
If you’ve had the pleasure of visiting the boujee boutique Event Cinema on George Street, then you’re well aware of EVT’s capabilities. And now, it’s bringing its expertise to the Ribbon at Darling Harbour, where it will take the reins at the landmark location.
“We’re thrilled to partner with EVT to bring audiences a world-class movie-going experience at the new IMAX Sydney theatre in The Ribbon,” said Giovanni Dolci, Chief Sales Officer at IMAX. “We’re confident that this iconic venue will become a cultural landmark and will instantly join the ranks of our most celebrated and successful flagship cinemas around the world, from New York, Cannes, and Tokyo to Los Angeles, Seoul, and London.”
EVT’s Director of Entertainment Australia, Luke Mackey, explained how they plan to excite customers, saying, “We’ve created multiple ways to experience IMAX, featuring Australia first premium seating options; full recliners, couples lounges and private pods.
He continued: “The location also leverages experts from across EVT to deliver elevated food and beverage and an innovative venue for conferences and events. We believe that IMAX Sydney located in the heart of Sydney will be the best IMAX in Australia, attracting locals and tourists alike.”
With an immersive screen, laser projection system that could rival the Death Star’s, and seating options fit for royalty, this cinema looks set to become more than just a theatre but a cultural phenomenon.
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