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The New and Improved IMAX Sydney will Pop Your Choc Top
If you’re seeking a more elevated cinematic experience, it’s time to say goodbye to lacklustre movie theatres and exhausted streaming sessions. IMAX Sydney has some exciting news to share; the iconic cinema has recently announced a new operator, EVT, who is set to take your movie-going experience to the next level. EVT is a market leader in crafting premium entertainment experiences, with over 140 cinema experiences under its belt across Australia, Germany, and New Zealand. If you’ve had the pleasure of visiting the boujee boutique Event Cinema on George Street, then you’re well aware of EVT’s capabilities. And now, it’s bringing its expertise to the Ribbon at Darling Harbour, where it will take the reins at the landmark location.
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Image: IMAX Sydney
The highly anticipated new venue, set to open later this year, will be IMAX’s most advanced theatre experience yet. IMAX Sydney is set to feature a breathtaking 693-square-metre screen, designed from scratch to provide an immersive cinematic experience that boasts crystal-clear, life-like images and precision audio. The theatre will also introduce an innovative 4K laser projection system featuring a new optical engine, custom-designed lenses, and proprietary technology that delivers even brighter images, increased resolution, deeper contrast, and the widest range of colours exclusive to IMAX screens.
We’re thrilled to partner with EVT to bring audiences a world-class movie-going experience at the new IMAX Sydney theatre in The Ribbon,” said Giovanni Dolci, Chief Sales Officer at IMAX. “We’re confident that this iconic venue will become a cultural landmark and will instantly join the ranks of our most celebrated and successful flagship cinemas around the world, from New York, Cannes, and Tokyo to Los Angeles, Seoul, and London.”
In addition, IMAX Sydney will be the first location in Australia to feature EVT’s signature ‘Your Cinema, Your Way’ seating, which gives movie-goers the choice to upgrade their experience with multiple seating options, from full recliners to private pods. The location will also come equipped with a food marketplace stocked with all sorts of tasty treats and refreshing beverages. So, while you’re busy chomping away on your snacks, just be sure not to inadvertently annoy your fellow spectators with the ear-splitting sound of your crunching chips or slurping soda.
EVT’s Director of Entertainment Australia, Luke Mackey, explained, “At EVT, our vision is to be leaders in creating experiences and properties that escape the ordinary. Our research tells us that audiences want choice. We’ve created multiple ways to experience IMAX, featuring Australian first premium seating options; full recliners, couples lounges and private pods. The location also leverages experts from across EVT to deliver elevated food and beverage and an innovative venue for conferences and events. We believe that IMAX Sydney located in the heart of Sydney will be the best IMAX in Australia, attracting locals and tourists alike.”
So hold onto your popcorn because EVT is gearing up to offer an unparalleled movie-going experience destined to attract local and international audiences. With an immersive screen, laser projection system that could rival the Death Star’s, and seating options fit for royalty, this cinema is set to become more than just a theatre but a cultural phenomenon.
Check out all of the hospitality group’s epic projects on the EVT website.
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Sam Mangioni
Sam Mangioni is an experienced Staff Writer with an extensive background in digital content production and news. Prior to working for Man of Many, Sam spent three years at Southern Cross Austereo where he served as a Content Producer and News Reporter for the flagship Triple M Breakfast Program. The Sydney-based reporter completed a Bachelor of Commerce from Macquarie University Majoring in Marketing in 2014. A specialist in sport, lifestyle and gear coverage, Sam's work has also featured in Fight News Australia.
