First held in Florence in 2021 to celebrate the 100th anniversary of the legendary Italian fashion House’s founding. Gucci’s immersive, multimedia Gucci Garden Archetypes exhibition is now coming to Sydney, it will be held at the Powerhouse Ultimo, Sydney. The exhibition’s cinematic installations have captivated audiences across the world including Shanghai, Taipei, Hong Kong, Tokyo and Seoul.
The Gucci Garden Archetypes exhibition recreates some of Gucci’s most seminal and conceptually adventurous advertising campaigns envisioned by Alessandro Michele and the various multi-sensory influences that define them, from music and art to travel and pop culture. Through the use of cutting-edge technology, elaborate hand-crafting and innovative interior design, the exhibition creates a sequence of distinct, immersive narrative spaces that not only reflect but also enhance the uniqueness of Gucci’s creative director’s vision.
Ben Franklin, Minister for Tourism and the Arts said that this free, world-class exhibition will be a major cultural attraction and lauded Michele’s vision. “Alessandro Michele is a world-leading creative talent and Gucci Garden Archetypes will offer locals and visitors the opportunity to immerse themselves in his creative world,” he said. “The NSW Government is proud to support this incredible international exhibition exclusively in Sydney at our iconic Powerhouse museum.”
The original Gucci Garden Archetypes exhibition held in Florence featured one-of-a-kind items, a restaurant by three-Michelin-star chef “the Gucci Osteria da Massimo Bottura” as well as the Gucci Garden Galleria exhibition rooms curated by critic Maria Luisa Frisa. In Florence, the exhibition itself was divided into a series of themed rooms that celebrate both Michele’s new vision and the legacy of the House, with archival ad campaigns, retro objects, and artisan images.
The free Gucci Garden Archetypes exhibition will be open to the public from the 17th of November 2022 to the 15th of January 2023 at the Powerhouse Ultimo, Sydney.