16 Best Australian Streetwear Brands to Know in 2025

Streetwear has taken on a new life in recent years, moving from a tracksuit and skatewear aesthetic to a grown up blend of Japanese workwear meets Ralph Lauren. You’ll find “streetwear” lookbooks filled with penny loafers, button-up shirts, cardigans, and raw denim, and this has changed the way the best Australian streetwear brands are viewed by consumers and the industry at large. We want high-quality, heavy-weight fabrics, perfect cuts, and hand-sewn details. Of course, traditional brands like GeedUp Co. are still thriving with the hype model, but slow fashion is taking on a life of its own in Australian streetwear, and if you want to stay on top, these are the brands that you should know about.

Best Australian Streetwear Brands at a Glance

Highlights from our list include the following options:

• Best overall: Mutimer
• For an up-and-coming brand: Mertra
• For an established label: Song for the Mute
• For designer-level details: Pseushi

Now you’ve read our favourites, let’s check out the complete list.

1. Mutimer

Price: Mid-range (tees are AUD$80)

Jasper Mutimer built an Australian streetwear brand on TikTok with a viral Chair T-shirt and Cream Lace Shirt. However, there are more than a few hits here. Top-notch fabric choices add substance to these stylish fatigues, including the new Chore Coat made from 410 GSM Cotton Canvas and the 265 GSM 100% cotton trousers that were recently released. Even the brand’s white t-shirt (made from 270 GSM 100% cotton) went through a lengthy design and sourcing process. If you want thoughtfully created, high-end streetwear from an Australian brand, check out Mutimer.

• Founder: Jasper Mutimer
• Signature style and aesthetic: Workwear, essentials, graphics

2. Haulier International

Price: Premium

With a background working for some of the world’s top luxury and legacy brands, Jeremy Hershan founded Haulier in Sydney in 2020. Hershan takes cues from the glory days of travel for his collections, which are displayed in the brand’s Paddington flagship store like the terminals and transit lounges of 1970s airports.

The brand’s clothing is 100% crafted in Europe. You’ll likely recognise the brand’s signature Utility Tote bag, which is woven to size on antique shuttle looms. However, we’d also like to draw your attention to the shirting, including the Mel Western Shirt, which is cut with a slightly dropped shoulder for a relaxed fit and made from an Italian cotton and silk blend twill. We also love the brand’s recent collaboration with another Sydney designer, P. Johnson, who looks to racing jerseys of the past with the Canyon Motocross Tee in mesh and even a P.JOHNSON x HAULIER Cotton Handkerchief. High-quality, time-honoured, and stylish is what makes Haulier one of our favourites.

• Founder: Jeremy Hershan
• Signature style and aesthetic: Timeless, utility-inspired goods
• Notable collaborations: P. Johnson, Lucy Folk
• Retail locations: Flagship store in Paddington, Sydney

3. Song for the Mute

Price: High-end

Melvin Tanaya and Lyna Ty created Song for the Mute in 2010, and have since turned it into one of Australia’s best designer labels and streetwear-style brands. The pair decided against seasonal collections and have favoured story-telling “chapters” where the pieces have context beyond the garments.

The brand has moved from strength to strength in the last decade and has recently released a multi-chapter collaboration with adidas that was highlighted by a Country OG ‘SFTM-003’ sneaker and multiple clothing lines.

This is a designer label, so expect high-end quality and prices to match. We love the latest chapter 25.1 with “Appliqué” Relaxed Lounge Pants in Soft Roots Jersey made with Japanese cotton and stitched with a nylon applique down each side. Then, the Worker Jacket in Antique Floral for its fluid rayon-linen blend, flap pockets, flat-felled seam stitching at the front, adjustable button cinching at the back hem, and seasonal tortoiseshell hardware. These two pieces highlight the thoughtful processes behind each garment and share a glimpse at why this is one of the best high-end streetwear labels in the country.

• Founder: Melvin Tanaya, Lyna Ty
• Signature style and aesthetic: Experimental designs with unique fabrics
• Notable collaborations: Adidas collection
• Retail locations: Flagship store in Sydney CBD

4. Geedup Co.

Price: Mid-range

If it’s traditional streetwear that you’re after then you need to check out Geedup Co., which has taken the Supreme and Anti Social Social Club model of sell-out, limited edition releases and brought it Downunder. These guys are selling more hoodies, t-shirts, trucker caps, and sweatpants than many staple brands in Australia and the hype is unmatched in the local fashion industry. Hoodies with the brand’s logo (and plays on it) are the most sought-after from each drop, but they don’t come cheap at around $200 each.

Where Geedup Co. stands out in comparison to those brands mentioned above is in their community initiatives. They’ve released fundraiser-style drops, including one where $250,000 went to Confit Pathways which is dedicated to reducing reincarceration among young people through mentorship. Play for keeps!

• Founder: Jake Paco
• Signature style and aesthetic: Traditional streetwear
• Notable collaborations: Western Sydney Wanderers

5. Double Rainbouu

Price: Mid-range (e.g. shirts around AUD$150)

Created for ‘beach baes and pool punks,’ Double Rainbouu is a fun Australian designer label that has a beachy streetwear spin through its printed tees and statement Hawaiian shirts. The brand was founded in 2016 when two of Insight and Ksubi’s designers wanted to create their own brand, and the rest is history. Mikey Nolan won the Australian Fashion Laureate for Best Australian Menswear in 2019 and today you’ll find a genderless collection of beachwear on the brand’s website, mostly made from 100% cotton materials and meshes. “The whole brand is informed by my worldview as a queer person and that does of course come through in all sorts of ways,” said Nolan in an interview with vice.com.

• Founder: Mikey Nolan, Toby Jones
• Signature style and aesthetic: Bold prints inspired by beach culture
• Notable collaborations: Levi’s, Crocs

6. Perks and Mini

Price: High-end (e.g. jackets around AUD$500)

Established in 2000 in Melbourne by Misha Hollenbach and Shauna Toohey, Perks and Mini is an Australian designer streetwear-style label that’s made waves on the world stage with high-end collaborations and graphic-design-heavy collections. Graphic tees, tracksuits, hats, and jackets are the brand’s specialties, but they’ve recently delved into accessories with bracelets, bags, and even water bottles. Some of our favourite pieces are their playful t-shirts that spin-off famous brands, including the new WAXING FROG SS TEE that displays “DreamFrogs” on the front as a play on “DreamWorks.”

• Founder: Misha Hollenbach, Shauna Toohey
• Signature style and aesthetic: Avant-garde, graphic-heavy streetwear
• Notable collaborations: Nike, Carhartt WIP, Umbro
• Retail locations: Flagship store in Darlinghurst, Sydney

7. Mertra

Price: Mid-range

It’s sought-after and hard to get, but Mertra is one of Australia’s best streetwear brands. Known for its heat and water-reactive puffer jackets and shells, the brand that was founded in 2022 by Aron Williams in Melbourne has since risen the ranks to become one of our country’s top fashion exports with appearances at London Fashion Week and more. The label releases in “drops,” similar to GeedUp Co., and you must pay attention to their social media pages to access the website when releases are announced. Items sell out quickly!

Where Mertra stands out is with its approach to environmental consciousness and intimate brand-led marketing campaigns. The brand almost exclusively uses organic cotton, recycled fibres, and biodegradable packaging in its garments, and its consumer-led marketing prevents saturation and drives hype. Pop-up events and exclusive online drops help turn this Australian streetwear brand into a cultural statement and that’s what makes it one of the best streetwear brands on our list.

• Founder: Aron Williams
• Signature style and aesthetic: Streetwear, urban, tech

8. HoMie

Price: Affordable (e.g. tees around AUD$50)

HoMie is an Australian streetwear brand that you’ll want to get behind. The brand creates some of the best graphic t-shirts, sweatwear, and outerwear in the game, but they do so as a social enterprise that gives back to young people affected by homelessness or hardship. HoMie runs the ‘The HoMie Pathway Alliance’ that offers an accredited retail education and employment program in-house alongside HoMie’s VIP Days, where young people are welcomed into the store to shop for free HoMie garments while enjoying haircuts, beauty services, personal care packs, and lunch. Cuban shirts, heavy-weight t-shirts, shorts, and snapbacks are all on offer, and they all support this social enterprise.

• Founder: Marcus Crook, Nick Pearce, Rob Gillies
• Signature style and aesthetic: Gender-neutral, casual streetwear
• Notable collaborations: Champion
• Retail locations: Flagship store in Fitzroy, Melbourne

9. Candice

Price: Mid-range (e.g. t-shirts around AUD$80)

Hoodies, wide pants, caps, scarves, and sweaters, Candice has all the streetwear staples covered. They’ve carved out a niche amongst Australian streetwear brands by looking at music, art, entertainment and nature for their collections that drop regularly online. Materials are typical of this price point with blends of wool, polyester, and cotton. We recommend looking out for the zip hoodies made from 350gsm brushed fleece fabric, the Oxford shirts made from 100% cotton, and the 100% cotton Washed Pleated Pants with a cut so perfect that you could practically live in them.

• Founder: Nick Campbell
• Signature style and aesthetic: Graphic-led, unconventional designs
• Retail locations: Online and select boutiques

10. Pelvis

Price: Mid-range (e.g. tees around $80 AUD)

Pelvis started as a merchandise brand for the Pelvis DJ crew in the early 2010s but has since morphed into a stand-alone label regularly stocked at some of the world’s best retail stores, including PAM Store, Beams and Bodega. Similar to Perks and Mini, Pelvis predominately executes playful takedown graphic tees but balances this with screen-printed garments of high-quality fabrics e.g. the Sound Hazard Hooded Sweat that is 258gsm and made from 70% cotton.

• Founder: Elliot Shields
• Signature style and aesthetic: Edgy, avant-garde designs
• Notable collaborations: Champion

11. Pass~Port

Price: Mid-range (e.g. shirts around $180 AUD)

If you’re looking for an Australian-made alternative to Carhartt WIP, check out Pass~Port. Founded by Trent Evans in the late 2000s, this brand is a skateboard shop first and streetwear brand second, but that hasn’t stopped them from creating some of our favourite pieces. Highlights include an Australian-manufactured Jean (AUD$$279.99) made from a triple stitched 12 oz cotton denim and Australian Manufactured Short Sleeve Work Shirt (AUD$189.99) in 100% unbleached lightweight cotton twill that’s cut and sewn in Melbourne.

• Founder: Trent Evans
• Signature style and aesthetic: Skateboarding-inspired streetwear
• Notable collaborations: Vans, Carhartt WIP, Nike SB
• Retail locations: Flagship store in Darlinghurst, Sydney

12. Pseushi

Price: Mid to high-end (e.g. shirts around $300 AUD)

Sydney label Pseushi is not what you’d call a traditional “streetwear” brand but we wanted to add them to our list as the label has earned its place amongst the best. Founder Wesley Chiang has a background in graphic and industrial design, and it’s clear from the moment you look at these pieces that emphasise premium fabrics and colourful designs. Tees are made from 220gsm 6.5oz, 100% cotton, while the long-sleeve shirts are made from Japanese 100% cotton poplin. Finally, the jeans are made from 12oz mid-weight 100% cotton rigid denim. Yes!

• Founder: Wesley Chiang
• Signature style and aesthetic: Genderless, culturally influenced designs
• Notable collaborations: Pseushi x Grasps
• Retail locations: Up There Store, Above the Clouds, and Maplestore

13. Charlton Studio

Price: Premium

While their name has garnered recognition amongst those in fashion circles, Charlton Studio has flown under the radar to the mainstream as one of Australia’s best designers. Their collections aren’t traditional “streetwear” (no hoodies or tracksuits) but each has a tasty workwear aesthetic that is one part Aime Leon Dore, one part Carharrt, and one part totally unique. The mission for Charlton is to “modernise the essential elements of its client’s daily uniform,” and they’re doing so with impressive quality.

Charlton almost exclusively works with premium Japanese materials and you only have to look at the Oxford Stripe Japanese Cotton Shirt (AUD$450) to see this quality. It’s crafted from 100% Japanese cotton Oxford stripe and then hand-sewn at the brand’s atelier in the north of Japan. Alternatively, look at the brand’s range of trousers, with the Pleated Pant in Safari Japanese Cotton being one of our favourites. These pants are straight-leg, crafted from 100% Japanese cotton sateen, and woven and hand-sewn at Charlton’s atelier in northern Japan as well.

• Founder: Henry Cousins
• Signature style and aesthetic: Workwear, made in Japan
• Retail locations:

14. Earls Collection

Price: Mid-range (T-shirts are AUD$80)

Founded by former NRL player Lewi Brown, Earls Collection creates sports-inspired streetwear pieces from high-end materials. You’ll find everything from staple white t-shirts (AUD$80) to tank tops, socks, and swim shorts. However, our favourite pieces are the classic basketball shorts and football uniform-inspired shorts that regularly hit the brand’s online store. The Thread FC Short is the latest, inspired by iconic football uniforms of the late 80’s and early 90s they’re made from 100% polyester and have a baggy, oversized fit that’s perfect for warmer months.

• Founder: Former NRL player Lewi Brown
• Signature style and aesthetic: Sports-inspired streetwear
• Notable collaborations: Hypebeast

15. 108WAREHOUSE

Price: Mid-range (T-shirts AUD$80)

108WAREHOUSE is almost single-handedly changing the way men and women dress in Sydney. They made a name for themselves for selling vintage Japanese workwear from brands like South2 West8, but they’ve also released an in-line fashion label that channels Lady White Co. with heavyweight t-shirts, denim jeans, and even a clean rugby pullover made from 320GSM Cotton French Terry. If its big cuts and high-quality fabrics that you’re after, check out 108Warehouse.

• Founders: Edward, Edwin, and Jacinto
• Signature style and aesthetic: Japanese streetwear, workwear, Americana
• Notable collaborations: 108WAREHOUSE x New Era 9TWENTY
• Retail locations: Marrickville, Sydney

16. Butter Goods

Price: Mid-range (T-shirts AUD$80)

Butter Goods has been at the pinnacle of skateboard culture in Australia for more than 15 years and remains one of the best Australian streetwear brands because of it. This brand has created an entire aesthetic through the clothing lines worn by their skateteam, including everything from denim to t-shirts, fleece, jackets, and caps. However, our favourite pieces are the brands staple anoraks, made from 100% nylon ripstop shell and the dual breast pocketed plaid shirts, which are made from mid-weight 100% cotton plaid for dual season wearability. If its the skatewear aesthetic that you’re after, check out Butter Goods.

• Founder: Garth Mariano and Matt Evans
• Signature style and aesthetic: Skatewear
• Notable collaborations: PUMA, Nike SB, Huf Worldwide, DC Shoes
• Retail locations: Stockists

Alternatives to These Australian Streetwear Brands

The brands on our list above are leading the charge when it comes to Australian streetwear, but there are some lesser-known brands that we want to shine a spotlight on.

Here are some alternatives to those listed above:

• Joseph & James: These guys are making some of the best everyday essentials in the industry with high-quality fabrics.
• Alto Clothing Co.: Simple graphic tees and other basics made from quality fabrics, including 100% cotton heavy-weight.
• South.St: More great basics with unique graphics.
• Jungles Jungles: Seriously impressive takes on basics, including hoodies with rough detailing, baggy cargo pants, shorts, and cadigans.
• Effn Clo: Caps, hoodies, shorts, and bikinis with logo prints.
• Shinzo: Large pants, hoodies, and Carhartt-style jackets.

Why You Should Trust Our List

With more than 10 years of experience covering the Australian fashion industry, Man of Many is a Sydney-based publisher that has a team of fashion writers with the expertise to make a list of Australia’s best streetwear brands. We’ve interviewed, profiled, and photographed campaigns for some of the biggest names in the industry, including Moncler, R.M. Williams, and more, and now we’re putting a spotlight on the slow fashion labels in the streetwear scene.