Balenciaga Lay's Bag

Balenciaga’s $2,900 Lay’s Potato Chip Handbag is a Collaborative Crime

Balenciaga goes to great, sometimes downright strange, lengths to push the boundaries of fashion. However, their latest collaboration is surely beyond the pale. The luxury brand made headlines a few months ago when it launched a collection of AUD$2500 trash bags, and it now seems Lay’s chip packets are the latest victim of its viral marketing strategy.

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The chip bag accessory, crafted by Spanish artist Santiago Sierra and creative director  Demna, was unveiled at Balenciaga’s Summer 2023 “The Mud Show” presentation. Clutched by models as they made their way through the muddy catwalk, the reimagined chip packaging stole the show, forcing publications like this to cover this brilliant piece of creativity…

The Lay’s x Balenciaga Potato Chip Bag Clutch is rumoured to be priced at USD$1,800 (AUD$2,900), which is a tad more expensive than the usual USD$4 you’d pay for the actual bag of food. Made of leather with a graphic representation of the classic chip bag design, it features a subtle alteration with subtle “Balenciaga” branding underneath the main logo. The clutch is finished with a faithful metallic silver lining and a basic zip closure at the top.

If for some reason this item demands your hard-earned coin, expect the Lay’s x Balenciaga Potato Chip Bag Clutch to be released alongside the fashion house’s Summer 2023 “The Mud Show” collection later this year.

 

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STAFF WRITER

Sam Mangioni

Sam Mangioni is an experienced Staff Writer with an extensive background in digital content production and news. Prior to working for Man of Many, Sam spent three years at Southern Cross Austereo where he served as a Content Producer and News Reporter for the flagship Triple M Breakfast Program. The Sydney-based reporter completed a Bachelor of Commerce from Macquarie University Majoring in Marketing in 2014. A specialist in sport, lifestyle and gear coverage, Sam's work has also featured in Fight News Australia.