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The music video for “STORM” by GENER8ION starring Yung Lean is starting to show up everywhere. Directed by Romain Gavras, the seven-minute clip plays out like a controlled descent into chaos inside a boarding school set in 2034. There’s no real plot to follow. Instead, it builds tension through what’s happening on screen. The setting, the behaviour, the way people move.
A complex machine of young men forming together, breaking apart, pushing against each other in a world that feels just familiar enough to be unsettling. You can’t really look away. So you watch it again. And again. And again.
It’s not going viral because there’s something to decode. It’s spreading because it’s one of the most rewatchable music videos on the internet right now. And it’s been a while since we’ve had one like that.
The setup leans darker. A warped take on schoolboy life where everything feels like a test. Dares, destruction, group dynamics shifting in real time. Yung Lean sits at the centre of it all, not doing much, but clearly in control. You know what he’s doing is wrong, but we can’t help but be drawn in further. It builds unease without ever spelling out why.
It all lands in the final sequence. The choreography by Damien Jalet pushes precision to the edge, turning the group into something that feels less like a routine and more like a moving mass. Bodies folding, shifting, colliding. Every part of the frame is doing something. But you’ll never see it all in one sitting.
Between the slightly off-kilter future setting and the scale of that choreography, it’s not hard to see why this is doing the rounds.
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