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Porsche x BOSS Go California Dreaming for Spring/Summer 23 Collab
If you’re feeling a bit drab, maybe a bit uninspired, or, just like you need something new, a little bit of retail therapy in the fashion department goes a long way, trust us. And, there’s never a wrong time to spruce up the wardrobe, and with the latest unveiling from style icon, BOSS, that time is now. In the continuation of what may very well be our favourite collab of the century, the luxury label has teamed up with illustrious automaker Porsche once again, unveiling a new collection for the US spring and summer.
RELATED: 5 Must-Have HUGO BOSS Accessories That Complete Any Look
Maluma for the new Porsche x BOSS collection | Image: BOSS
The stunning range comes hot on the heels of BOSS’ recent collaboration with skiwear brand Perfect Moment, however, these new releases couldn’t be more different. The Porsche x BOSS collectionis defined by an exciting combination of innovative designs, with a distinctive, Los Angeles-inspired touch. Plus, there is a little dose of South American flavour thrown in too, with Colombian singer Maluma taking pride of place in the first official campaign images. According to BOSS, the ‘Tukoh Taka’ singer will be one of the many faces of the brand’s global campaign, with his role as the lead in the latest Porsche x BOSS collection merely serving the kick-start the collaboration.
So, what can we expect from the range? While there isn’t a whole lot to go off based on the imagery on-hand, BOSS is promising an ‘exciting concoction’ of smart casual and L.A streetwear, featuring a series of elevated athleisure and a premium spin on casual pieces, infused with sleek, seasonal pops of colour. Think bright whites contrasted with warm, royal blue hues, lightweight essentials like jackets, sweatpants, hoodies, and sneakers embellished with white stripes and piping. The collection also includes your favourite jersey and nylon styles like polos, and of course, hoodies.
Understated, yet visually striking and effortlessly sleek, the new collection does cut an impressive silhouette at first glace, but there’s an added bonus here to the car/fashion crossover. The best part about the range is how casual the pieces are, meaning you can feel comfy, and laid-back but still remain classy — which is the ultimate goal, right? If you’re keen to get your hands on a few snazzy additions to the wardrobe as much as we are, it’s time to save up some pennies and check out the collection, which is available to shop online via the link below.
Maluma for the new Porsche x BOSS collection | Image: BOSS
Maluma for the new Porsche x BOSS collection | Image: BOSS
Maluma for the new Porsche x BOSS collection | Image: BOSS
Aimee O'Keefe
Aimee O’Keefe is a Sydney-based freelance writer with a background in content marketing, lifestyle, architecture and travel coverage. She completed a Bachelor's degree in Media and Communications at the University of Sydney and has worked with Universal Magazines, various leading digital marketing agencies and The Local Project.
