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Fellr Seltzer is an alcohol

FELLR Seltzer is A Low-Sugar, Low-Calorie Alcoholic Drink

Hailing from the laid back beaches of Sydney, FELLR Seltzer is an all-natural alcoholic seltzer that offers low sugar, low calories, and plenty of flavor. The idea for the seltzer came from experienced marketers Andy Skora and Will Morgan over a couple of beers. As the pair discussed why there aren’t many pre-mixes out there, they struck on the idea of FELLR.

“We love how far the craft revolution pushed the beer category, leading people to be more inquisitive and open to trying new flavors and brands,” says Skora. “We saw that the pre-mix category was moving towards lower-calorie and light/fresh trends; however, it’s really been calling out for more unique, local brands for a while now and we saw an opportunity for FELLR to help fill this gap.”

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Fellr Seltzer

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FELLR offers only 83 calories per drink, and comes with less than one gram of sugar. It’s also gluten free and vegan friendly. That my lead you to think that it won’t have much of a drinking experience, but because of the custom brewing method employed to make FELLR, the seltzer actually comes with a fuller mouth feel. “It’s a fermented base, so it’s a beer brew base, similar to the hard seltzers over in the US,” explains Morgan. “Because we’ve had experience in spirits we looked at neutral spirits for RTD, but we just wanted to do something a little bit more craft and have a bit more mouthfeel and a full-of-flavor beverage.” FELLR launched with two flavors—Lime & Soda and Dry & Lime—and has since added a third, Watermelon.

Fellr Seltzer box

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The seltzer isn’t just about the drink, however. It’s also being marketed as a lifestyle—an Australian lifestyle. “The inspiration for the FELLR brand comes from what we call a ‘Land of Fizz,’” Morgan states. “We’ve taken our visual, tonal and lingual cues from the sunburnt country. The rugged beauty, endless beaches, pastel skies, and rich, laid-back culture. Aussies are an excitable bunch too, who love chasing those moments of pure stroke. It’s those feelings when you’re just hanging with your mates, or when you’re just doing what you love that we’ve tried to capture with this brand.”

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Fellr Seltzer drinks

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General FAQ

Who owns Fellr Seltzer?

Andy Skora and Will Morgan are two Sydney locals who co-founded Fellr Seltzer.

What alcohol is in Seltzer?

Many hard seltzers use fermented cane sugar, malted barley, grain neutral spirits or wine.

About the author

About the author
STAFF WRITER

Mr Mark Jessen

Mark Jessen studied English at Brigham Young University, completing a double emphasis in creative writing and professional writing/editing. After graduating, Mark went to work for a small publisher as their book editor. After a brief time as a freelance writer, Mark entered the corporate world as a copywriter. These days, his hours are spent mostly in proofing and editing, though he continues to create content for a wide variety of projects. In 2017, Mark completed UCLA's Creative Writing Certification. A prolific writer, Mark has over 20 years of experience in journalism.