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2023 CUPRA Born Priced from $59,990 in Australia

As the order books for the 2023 CUPRA Born electric vehicle open on the 20th of December 2022, the Volkswagen Group sub-brand has made its market intentions clear with a price of $59,990 plus on-road costs. Not only does that make it one of the cheapest electric vehicles in Australia, but it cements itself as the only 500km capable EV on Australian roads priced under $60k.

With competition increasing in the EV space thanks to an influx of Chinese-made electric cars, the $59,990 starting price will set the brand up to compete in a market that’s in desperate need of reasonably-priced European options.

The CUPRA Born will directly target the Hyundai Kona Electric which has a WLTP range of 484km (with extended range battery) and is priced from around $66,000 drive-away. However, it’s intended to set itself apart with a ‘hot-hatch-like’ driving experience. More on that once our first-drive impressions article lands at a later date.

Related: We recently drove the Cupra Ateca VZx, here’s what we thought.

Cupra born in australia on track 2

2023 CUPRA Born in Rayleigh Red | CUPRA Australia

CUPRA Born Pricing in Australia

It’s important to note that the price of $59,990 plus on-road costs can vary between states, but with the region-specific incentives, a drive-away price could fall below retail pricing. For example, the NSW Government is currently offering $3,000 rebates for the first 25,000 new full battery electric vehicles (BEVs) and hydrogen fuel cell electric vehicles (FCEVs), purchased for a dutiable value of less than $68,750 and registered on or after 1 September 2021.

This is how much the CUPRA Born will cost in your state, without incentives applied.

  • NSW: $62,490 drive-away
  • VIC: $64,990 drive-away
  • QLD: $63,490 drive-away
  • ACT: $61,990 drive-away
  • SA: $64,490 drive-away
  • WA: $66,490 drive-away

For the money, customers will receive what CUPRA is describing as one of the first all-electric ‘Hot Hatches’ in the Australian market. And while we loved our time in the Mini Electric earlier this year, the Born has twice the range, powers the rear wheels only with a 170kW motor, and has a similar 0-100km/h time of 7 seconds.

“We wanted the CUPRA Born to arrive with pricing that bests comparable BEVs, but most importantly is comparable to the hot hatchbacks that Australians love and really engage with,” said CUPRA Australia Director Ben Wilks.

“From range and pricing, to space and driver satisfaction, the Born will be the most important vehicle that CUPRA launches as it defines class leadership,” he continued.

Cupra born rear end details in red

2023 CUPRA Born in Rayleigh Red | CUPRA Australia

What Options are Available on the CUPRA Born in Australia?

In Australia, only three option packages will be made available for the CUPRA Born, this includes the Interior Package ($2,900), Performance Pack ($2,600), and Premium Metallic Aurora Blue paint ($475). Therefore, the most amount of money you can spend on a CUPRA Born is $65,965 plus on-road costs.

Interior Package – $2,900

  • Aurora Blue Deniamic Front Bucket Seats
  • Heated front seats
  • Front seats with 12-way power adjustment and massage function
  • 4 seats (2 front, 2 rear)
  • Heated washing jets
  • Beats premium sound 9 speakers, 395W amplifier, sub-woofer

Performance Pack – $2,600

  • 475km range
  • Dynamic Chassis Control
  • 20-inch Firestorm alloy wheels, Black and Silver
  • Wide tyre package – 235mm Michelin Pilot Sport 4
  • 4 seats (2 front, 2 rear)

Premium Metallic Paint – $475

  • Aurora Blue
Cupra born front end details in red

2023 CUPRA Born in Rayleigh Red | CUPRA Australia

When Does the CUPRA Born Arrive in Australia?

Order books for the CUPRA Born electric car will open in Australia on Tuesday, December 20, 2022.

Customer deliveries are expected to start in late March/ early April 2023.

To order a CUPRA Born or to find out more information about the CUPRA brand in Australia, check out the link below.

Check it out

Cupra born on track in australia in red

We had a chance to drive the CUPRA Born on track | Image: CUPRA Australia

Cupra born interior details

Interior details of the CUPRA Born | Image: CUPRA Australia

Cupra born front end details

CUPRA Born front end details | CUPRA Australia

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How CUPRA Plans to Electrify Australia’s Roads
CUPRA Formentor: A First Impression You’ll Never Forget
VW’s Seat Unveils CUPRA Tavascan Electric SUV Concept

JOURNALIST

Ben McKimm

Ben lives in Sydney, Australia. He has a Bachelor's Degree (Media, Technology and the Law) from Macquarie University (2020). Outside of his studies, he has spent the last decade heavily involved in the automotive, technology and fashion world. Turning his passion and expertise into a Journalist position at Man of Many where he continues to write about everything that interests the modern man. Conducting car reviews on both the road and track, hands-on reviews of cutting-edge technology and employing a vast knowledge in the space of fashion and sneakers to his work. One day he hopes to own his own brand.