Mark it on your calendar, 2021 is the year of the electric revolution. Following a spate of electric vehicle announcements that includes a new EV Hummer and an electric Silverado, Genesis has thrown its hat in the ring, unveiling the Genesis X Concept, an EV-based Gran Turismo. This time around, Genesis is pushing for high-performance capabilities, rather than the luxury aspect the brand has become known for.
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Image: Genesis Motors
“The car that we are unveiling today is a concept car that embodies the essential elements that Genesis pursues in its designs,” Jay Chang, global head of the Genesis brand said. “Please take a moment to meet the future of Genesis design through this concept car, which embodies our brand’s progressive and audacious spirit.”
The unveiling of the Genesis X Concept marks the fifth concept car unfurled by the brand in recent years. Since launching in the domestic market, Genesis has aggressively outlined its plans for the future through releases such as the GV80, Essentia and Mint concepts, however, the X takes things down a slightly different path.
Image: Genesis Motors
Being a GT, Genesis is banking on the X Concept’s performance, but in the official unveiling, the details on what that looks like remained relatively scarce. Instead, the brand plugged design and display as its two main talking points. Specifically, the new EV cops a Free-Form display, which manages various functions such as clusters, navigation and HVAC (heating, ventilation, and air conditioning) systems. It also features a Crystal Sphere Electronic Shift Lever, which integrates driving mode settings, adding a high-tech atmosphere to the interior.
On the outside, the X Concept features a low, yet broad silhouette thanks to the combination of the shield-shaped crest grille and the two-lined headlamps. Genesis also revealed that a three-dimensional G-Matrix pattern was applied to the sharp and intricate metal structure of the grille to embody a more ‘futuristic’ approach, something that is also captured in the single panel-based Clamshell hood.
Image: Genesis Motors
“The Genesis X Concept can be described as the ultimate vision of Athletic Elegance, the inherent design language of Genesis,” SangYup Lee, head of Genesis’ global design said. “The signature Two Lines theme and sustainable luxury will be blueprints for the futuristic designs and state-of-the-art technologies that Genesis seeks to adopt in its future models.”
Design and looks aside, the new Genesis X Concept is a bold transition for the brand. Moving slightly away from luxury and into the high-performance EV market is an avenue for future-proofing, but with little performance specs to back it up, we’ll have to wait and see what comes of the new Genesis X Concept.
Image: Genesis Motors
Image: Genesis Motors
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