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Sony Bravia X90L | Image: Sony

2023 Sony Bravia XR TV Line-Up Revealed: Bigger, Brighter and Considerably More Expensive


Although a bit late, Sony has arrived at the party with a stacked lineup of Bravia XR TVs that are not only bigger but also a hell of a lot brighter. The 2023 Bravia XR series comprises three new models, namely, X90L Full Array LED, A95L QD-OLED and A80L OLED. All three models come equipped with Cognitive Processor XR, a technology that Sony claims is “for the ultimate home entertainment experience”. The tech giant announced the XR as a cognitive processor at last year’s CES and these have finally started to pop up in its flagship panels.

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Sony Bravia A95L | Image: Sony
Sony Bravia A95L | Image: Sony

As per Sony, all three TVs take advantage of the same processor and support the brand’s new XR Clear Image technology, which enhances adaptive noise reduction, “reducing blur and creating scenes bursting with action”. The Cognitive Processor XR is also said to allow for better backlight control of local dimming zones, increased brightness, and decreased blooming. Thankfully, Sony has made no changes to its operating system and the 2023 Bravia XR TVs still use the relatively common Google TV as its default OS, alongside support for Apple AirPlay, HomeKit and Amazon Alexa.

As with any new high-end TV coming out this year, the new Bravias are capable of 4K gaming at 120Hz. However, Sony has limited HDMI 2.1 capabilities to just two ports, while the other two ports remain HDMI 2.0. The X90L appears to be the entry-level model among the three and is set to replace last year’s X90K. The TV is fitted with a full-array local dimming LED panel that promises an increase in “brightness of up to 130 per cent” when compared to the X90K. It even offers reduced noise and blur, allowing you to view all HD and digital content upscaled to near-4K resolution with XR 4K Upscaling and XR Clear Image technologies.

Sony Bravia A80L | Image: Sony
Sony Bravia A80L | Image: Sony

Sony has also swapped the plastic bezel in favour of a more premium-feeling aluminium finish. The debut of the gargantuan 98-inch model makes X90L the biggest TV in Sony’s new 2023 Bravia XR series. Additional screen sizes include 55-inch, 65-inch, 75-inch and 85-inch. This year’s lineup has two OLED options on offer – the A80L and A95L. The A80L comes with the same standard OLED panel as last year and the improvements here are quite nominal. The most notable upgrade is the improved brightness, which Sony claims is about 110 per cent more than the A80K. The A80L even boasts better overall audio and sound quality, thanks to the Acoustic Surface Audio+. These will be available in 55-inch, 65-inch, 77-inch, and 83-inch screen sizes when it debuts later this year.

The A95L is Sony’s flagship model that uses a QD-OLED (Quantum Dot OLED) panel, capable of outputting up to “200 per cent better peak brightness” when compared to last year’s A95K. The overall design is very minimalistic and simple, consisting of just two aluminium feet positioned at the far end of the bottom edge of the TV. Sony’s XR A95L will be available in 55-inch, 65-inch, and 77-inch display sizes.

Sony Bravia A95L | Image: Sony
Sony Bravia A95L | Image: Sony

All models in Bravia XR 2023 lineup feature a new “Game Menu,” which will provide quick access to much-needed visual settings such as VRR (variable refresh rate), motion blur reduction, black equaliser and the ability to add a crosshair. To help save the planet and promote eco-friendly behaviour, Sony has even added an Eco Dashboard that helps users to you choose power-saving settings and enable other eco-friendly options.

Whenever you opt for eco-friendly options, a chirpy little tree grows. If you turn them off, the tree sheds the green leaves and will turn bare. While we aren’t sure how extensively this will help save the Earth, it sure is a nice little touch that will remind consumers to make environmentally conscious choices. While no fixed release dates have been announced, the 2023 Bravia XR TV lineup is slated to arrive in Australia sometime in May, with respective prices to be shared upon their release.

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Sony Bravia A80L | Image: Sony
Sony Bravia A80L | Image: Sony
Sony Bravia X90L | Image: Sony
Sony Bravia X90L | Image: Sony
Sony Bravia X90L | Image: Sony
Sony Bravia X90L | Image: Sony
Sony Bravia A95L | Image: Sony
Sony Bravia A95L | Image: Sony
Sony Bravia A95L | Image: Sony
Sony Bravia A95L | Image: Sony
Sony Bravia A80L | Image: Sony
Sony Bravia A80L | Image: Sony