Having a footballer as the face of an ad campaign isn\u2019t a new concept, but Bonds\u2019 latest move, to put AFL wunderkind and Richmond\u2019s star player Dustin Martin in a pair of their latest trunks and prove their efficacy in a live-action scene, for their latest campaign.\r\n\r\nThe talented footballer might be best known for pulling the beleaguered football club from the bottom of the ladder to a stunning premiership win last season, but his new gig, as a 3D video game gladiator, decked out in nought but a pair of Bonds Tech Trunks.\r\n\r\nLaunching from the screen (which is inexplicably a PSP because apparently it\u2019s 2006) from a CGI world, Dustin proves his mettle as an action hero, and underwear model, is just as robust as his on-field abilities.\r\n\r\n\u201cDustin\u2019s contribution has helped us deliver a new and elevated product with real sporting pedigree. On or off the field it is a stylish, functional addition to the underwear drawer\u201d, says Emily Small, Head of Marketing at Bonds.\r\n\r\nBonds\u2019 new Tech Trunks feature advanced quick-dry technology, an innovative waistband, and breathable mesh panels to keep your lads cool, especially handy when you\u2019re running up and down a field in front of millions. They are available in two styles: a regular and a long leg.\r\n\r\nTo mark the launch of the new undies, we chatted with Dustin in between games to talk about his preparation for the season, and his potential new career as a model (even if his teammates think it\u2019s a bit of a cack.)\r\n\r\nOn the back of last year's success, are you still feeling on top of the world, or is there a sense that the party's over now you're back on the field?\r\n\r\nYeah, it\u2019s a new season and a new chapter so we are just enjoying 2018 and the journey we\u00a0have in front of us at the moment.\r\n\r\nWhat have you done pre-season to prepare?\r\n\r\nSame as most pre-seasons: a mix of football training running \/ x training \/ weights. Most pre-seasons are pretty similar.\u00a0I wouldn't say I love pre-season haha!\r\n\r\nIt's a new season and you're starting off at the top of your game, does that add an element of pressure for you?\r\n\r\nI did put bit of pressure on myself early on in the season to perform like I did last year but in reality I didn't need to. I just need to do my bit for my team and give my best effort every week and that is enough.\r\n\r\nYou're the new face of Bonds, did you ever expect football would lead to a modelling career?\r\n\r\nNot really but it\u2019s good to do something different\u00a0and get out of my comfort zone. It\u2019s been great to work with the team and have a bit of input. Football consumes a lot of my time so it is good to get out and do different things.\r\n\r\nDo you play in Bonds?\u00a0\r\n\r\nThe Tech Trunk, of course!\r\n\r\nThe new ad is more like a Hollywood action sequence than a typical undies commercial, did you feel at home in front of the camera?\r\n\r\nIt takes\u00a0me a bit to get used to it but once we are into it is actually really good fun. Occasionally walking past the mirror at home I may do a bit of practice on my poses.\r\n\r\nBack to football, you hit the peak of your career at 26 pretty much, and brought Richmond to a stunning victory -- what next?\r\n\r\nI just want to keep doing my bit for the team and\u00a0enjoying the journey we are on, keeping focused on the present.\r\n\r\nDo you see the modelling career take off after you've laid down the pigskin?\r\n\r\nHaha, who knows! \u00a0The boys give me a bit of shit from time to time in the locker rooms but we will wait and see.\r\nBONDS\r\n\r\n\r\n\r\nHave you subscribed to\u00a0Man of Many? You can also follow us on\u00a0Facebook,\u00a0Twitter, and\u00a0Instagram.