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VB Solar Exchange Program

VB and Dan Murphy’s are Handing Out Hard-Earned Slabs for Solar Energy


Victoria Bitter has teamed up with Dan Murphy’s to bring its first-of-a-kind Solar Exchange Program to more Aussie homes, allowing beer lovers to collect hard-earned cases in-store. While we’ve never associated our drinking with environmentalism, these sustainable slabs can now be punished for the good of the planet. Now that’s what we call a win-win.

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VB Solar Exchange Program

Image: VB/Dan Murphys’s

The Solar Exchange program enables Aussies to exchange the credit on their power bill from generating excess solar for VB via Diamond Energy. From today, every $30 of credit can be exchanged for a carton of 24 VB cans or bottles – or a 30-pack carton of VB cans – at participating Dan Murphy’s stores. The two brands aim to grow the number of participants in the program, with over 1 million beers expected to be exchanged over the next 18 months.

Hayden Turner, Head of Classic Brands at Victoria Bitter, said: “This Australia-first program was launched as a way to thank those who have made an effort to go solar with some hard-earned VB, and we’re excited to partner with Dan Murphy’s and bring the program to even more Aussie households. It’s a great deal for beer lovers and a great deal for the environment.”

With 258 stores in its fleet, almost 20 per cent of Dan Murphy’s stores now have solar panels, a proud milestone that has been achieved in just three years. “We are passionate about sustainability at Dan Murphy’s, which is why we are so excited to partner with VB on their solar exchange program,” Dan Murphy’s National Renewal Operations Manager Tyson Holbery said. “With energy prices at an all-time high, there’s never been a better time for Aussies to switch to solar – and thanks to this program, customers can get rewarded with great brews.”

The VB Solar Exchange program was launched as part of Asahi Beverages’ sustainability plan, including a commitment to source 100% renewable electricity by 2025. Dan Murphy’s, living under the Endeavour Group umbrella, has committed to environmental impact, including sourcing 100% renewable electricity by 2030 and having net zero emissions by 2050.

To apply for the program, energy consumers with solar excess need to switch their electricity to Diamon d Energy and agree to the VB Solar Exchange terms and conditions. Further information on eligibility requirements and terms and conditions are available at the VB Solar Exchange website.

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