One of Australia’s greatest exports, F45, has become a global phenomenon, revolutionising functional fitness through the power of technology. Further proof of its success, founder Rob Deutsch just sold his beachfront home in Bronte for a staggering AU$17.7 million. However, the company won’t rest on its laurels, recently hiring celebrity personal trainer Gunnar Peterson as the new Chief of Athletics. Working with everyone from Tom Brady, the Los Angeles Lakers, to the Kardashians, Peterson will undoubtedly add a little star power to F45’s workouts.
“I have always been a huge advocate for functional training methods, long before I was at the Los Angeles Lakers, and I admire the F45 franchise and the global fitness phenomenon,” said Peterson. Many of my clients are fans of F45, which I believe is reflective of the strong global community that it has built. I wholeheartedly believe in the F45 Training ethos, and I am looking forward to working alongside their world-class team of coaches and programmers to create even more innovative workouts for the brand.”
With over 28 years in the fitness industry, Peterson will bring a range of fitness and training expertise to bolster the company’s mission to offer the ‘world’s best workout’. Working with F45’s technology-driven approach and renowned database of movements, Gunnar has started that mission with a bang, creating a brand new style of workout for members. Launched in gyms this month, the exclusive training routine revolves around an ascending weight, pyramid-style resistance focused exercises.
President, CEO, and Chairman of F45 Adam J. Gilchrist was understandably excited to secure Peterson’s services, saying: “Gunnar is a legend in the professional sports and fitness industries and a renowned coach to professional athletes and Hollywood’s biggest stars, and we are thrilled to welcome him as a partner and member of the F45 family.”
“We have seen his success with his innovative, diverse training methods and experience from the high-profile clients and organisations he has worked with,” Gilchrist adds. “We know he is going to be a great partner for F45 as we further strengthen our leading position in the fitness industry.”
If you’re keen to train like a superstar, head to the F45 website to find a gym closest to you.