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Review: Philips New AI-Powered Toothbrush will Anger the Traditionalists

The robots are taking over, and our new rulers demand we have pearly white teeth. Ok, that’s a bit of a stretch. However, the new Philips Sonicare 9900 Prestige is so rich with gadgetry it’ll make your technophobic grandparents choke on their cuppa. The company’s most advanced toothbrush to date, its newly designed bristles have inbuilt senses and adapt to each individuals brushing style. Furthermore, the Sonicare app that connects to your device is powered by artificial intelligence, providing users real-time guidance and tracking for ultimate tooth health. Presenting as a dentist’s wet dream, we decided to put this brush to test and see if it lives up to the hype.

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Looking after your chompers is critical to any bloke’s grooming routine, and 9900 Prestige’s SenseIQ technology aims to keep them healthier than ever. As you brush, you’ll notice that the device reacts to your intensity. The SenseIQ senses pressure and adapts if you push too hard, taking the guesswork from brushing modes. Also, if you’re a heavy-handed scrubber, the 9900 Prestige will notify you to ease off the pressure with a light ring at the end of the handle.

Angering toothbrush traditionalists, the 9900 Prestige comes with an app for personalised guidance. Powered by AI, customers can use the mobile platform to acquire real-time feedback and direction for a deeper clean. For data lovers (which we are), you can also view progress reports, get personalised recommendations and step-by-step guidance for better brushing. Some people may be put off by the idea of checking their phone every time they brush their teeth, but the Sonicare app is equipped with an auto-syncing feature that stores your data even when the app is closed. Plus, reporting can be set by day, week, month and year to cover every type of individual’s monitoring schedule.

Philips Sonicare 9900 Prestige

Image: Philips

While the software innovation is great, the technology is wasted if the brush head doesn’t hold up. Luckily, the 9900 Prestige All-in-One brush head passes the test. Utilising uniquely angled and triangular tipped bristles, Philips claim they remove up to 20x more plaque and 100% more stains, including hard-to-reach spots. Perhaps most important, their BrushSync feature reminds users when it’s time to swap to a fresh head, as they become dramatically less effective after roughly three months.

While the new Philips Sonicare 9900 Prestige could be perceived as complex and too involved, that couldn’t be further from the truth. If teeth health is high on the importance scale, this toothbrush will simplify your routine through its intelligence-led technology. Put simply, the 9900 Prestige adapts to you, providing a personalised clean to provide a whiter and brighter smile. If you’re ready to embrace the future of teeth cleaning, we’d definitely recommend taking a look at the Philips Sonicare 9900 Prestige. Currently, it retails for AU$449, which is definitely not the cheapest product on the market, but a worthwhile investment that your teeth will thank you for.

Check it out

Philips Sonicare 9900 Prestige

Image: Philips

Philips Sonicare 9900 Prestige

Image: Philips

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About the author

About the author
STAFF WRITER

Sam Mangioni

Sam Mangioni is an experienced Staff Writer with an extensive background in digital content production and news. Prior to working for Man of Many, Sam spent three years at Southern Cross Austereo where he served as a Content Producer and News Reporter for the flagship Triple M Breakfast Program. The Sydney-based reporter completed a Bachelor of Commerce from Macquarie University Majoring in Marketing in 2014. A specialist in sport, lifestyle and gear coverage, Sam's work has also featured in Fight News Australia.