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With the local launch of the 110UX, Hisense has claimed the title for the second-largest TV in Australia, and we’ve spent the night with it to tell you if this $24,999 110-inch ULED X TV is at all worthy of its bonkers price.
Yes, this TV costs as much as a down payment on a car, and while that might be the headline point that catches your eye, surprisingly, it all starts to make sense once you see it in person because no one (and I mean no one) without serious coin could even fit this TV in their home. By the numbers, it’s massive. The screen size is 110 inches and the unit measures 2530 x 487 x 1495mm (with stand). However, that’s not even the most impressive bit because it weighs 108.5kg (with stand) and we can hardly get our heads around that. The average 65-inch TV in Australia (with a stand) weighs about 20kg, but the average TV is not 110 inches.
RELATED: Philips Ambilight 65OLED706 OLED TV Review.
How Does the Hisense 110UX Perform?
Hisense is using the 110UX as a halo product and while it’s not an OLED TV – the LG OLED97G29LA (AUD$41,995) claims the title of the world’s largest OLED at 97 inches – the brand has squeezed its groundbreaking chipset and proprietary MiniLED X technology into this TV so it’s no slouch on the picture quality front.
You’re looking at 40,000 Full Array Local Dimming Zones which deliver up to 10,000 nits of peak brightness. This is twice the number of dimming zones and twice the peak brightness of the TCL 115-inch X955 MAX Premium QD-Mini LED TV ($29,999) which manages 5,000 nits of peak brightness and 20,000 dimming zones. Most importantly, the picture quality is far superior to a UST projector, which is the only other competition to a large screen like this. Still, the benefit of a projector is that you don’t have a gigantic 110-inch TV in your living room.
Here’s how the Hisense 110UX stacks up on the spec sheet:
- Resolution: 4K / 3840 x 2160
- Backlight Type: Direct LED
- Panel Bit Depth: 8bit+FRC
- Smooth Motion Rate: 240
- Native Refresh Rate: 144 Hz
- Quantum Dot: Yes
- Brightness Peaking: 10,000 nits
- Freesync Premium PRO: Yes
- MEMC: Yes
- HDR Classification: Dolby Vision™ IQ, HDR 10+ Adaptive, HDR 10
- Picture Mode: Standard, Cinema Day, Cinema Night, Dynamic, Sports
We typically like to test TVs in our home or the office where all our calibration tools are, but that wasn’t possible with the 110UX as it simply wouldn’t fit. Instead, Hisense installed the TV in a hotel room and we spent a Friday night watching Netflix and YouTube. Of course, we couldn’t get out the machines to critically analyse the nitty-gritty details of this TV. However, we’re certain the person who’s spending $24,999 on this TV couldn’t give a rat’s arse about these things. If you’re concerned about the picture quality, we’ll put it this way: The 110UX presents an excellent 4K (3840 x 2160) picture and the integrated 4.2.2-channel speaker system built into the TV with Dolby Atmos (2 x 15W, 2 x 8W + 2 x 20W, 2 x 8W) sound great.
If you’re used to the perfect blacks of an OLED TV from LG or Samsung you might find the 110UX is a step back in terms of outright picture quality – especially when viewing at night in a dark room. However, it more than makes up for it in well-lit spaces because of its outstanding 10,000 nits of peak brightness, especially at this size.
The TCL does have the advantage if you’re concerned about sound quality because it uses a 6.2.2-channel audio system. However, we didn’t find the Hisense 110UX lacking on the audio front, and anyone with this much loose change should get a soundbar or surround sound system if they have the means.
Can You Game on the Hisense 110UX?
Gamers can plug in their favourite games console and get the most from your Sony PlayStation 5, PlayStation 5 Pro and Xbox Series X with HDMI 2.1 compatibility, a maximum screen refresh rate of 144 Hz, low-latency MEMC technology, Game Mode Pro, and AMD Freesync Premium PRO. However, we didn’t bring our PS5 with us so we weren’t able to test this. Still, there’s an impressive list of ports located on the back left of the TV, and they include:
- HDMI Input 1: HDMI2.0 (VRR, ALLM)
- HDMI Input 2: HDMI2.0 (VRR, ALLM)
- HDMI Input 3: HDMI2.1 (eARC, VRR, ALLM)
- HDMI Input 4: HDMI2.1 ( VRR, ALLM)
- USB 1: USB 3.0
- USB 2: USB 2.0
- Ethernet (LAN): Yes
- Wi-Fi: IEEE 802.11 a/b/g/n/ac (2.4G and 5G)
- Headphone Out: 1
- Composite In (AV): 1
- Bluetooth: Yes / 5.0
- Anyview Stream: Yes
Like all modern SmartTVs, the various streaming apps are controlled through Hisense’s VIDAA U8 operating system. While we always prefer to use our TVs through an Apple TV 4K, the Hisense branded OS isn’t annoying, and we found it easy to navigate from Netflix to YouTube and back.
You don’t even have to worry about replacing the batteries in the remote control as the 110UX comes with a solar-powered remote control that was recently recognised with a Red Dot Award for Product Design 2024 and an iF Design Award 2024. If you don’t have sunlight in your TV room, it comes with a USB-C port to recharge it as well. Still, it won’t find its way out from between the cushions, so you’re bound to lose it.
Should You Buy the Hisense 110UX?
If you’re in the market for a Hisense 110UX and have put money aside to purchase one you should just go ahead and buy one. Those who are on the fence should think seriously about the size of the TV and whether or not they have the physical space to fit this unit. It measures 2530 x 487 x 1495mm (with stand) and if you’re not wall mounting it with a 600×1100 mm VESA mount, you need to think about how high off the ground the TV will be if you’re sticking it on a cabinet.
When you consider that the next most expensive TV in Hisense’s line-up is the impressive 85-inch UXAU 4K ULED X (85UXAU) that costs less than half the price (AUD$9,999) you’ll have to think seriously about whether or not you truly need a 110-inch TV.
Ultimately, the Hisense UX110 is for those who want the largest TV in Australia and there are only two TVs at the top of the food chain. Compared to the TCL 115-inch X955 MAX Premium QD-Mini LED TV the UX110 is cheaper, marginally smaller, and outperforms the TCL in nearly every category besides integrated audio. Quite simply, the UX110 is the choice.
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