H&M Launches Online Shopping in Australia For the First Time

Never leave the house again to purchase your next outfit from H&M with the global fashion retail giant finally opening its online store hm.com for Australian shoppers. Highly anticipated, and frustratingly delayed due to COVID-19, H&M will now offer the same quality clothing options at the click of a button. If you need some brand new sustainably made fashion items for your wardrobe, then H&M is the place to shop.

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With the company aiming to have all its products made from recycled or other sustainably sourced materials by 2030, there are a lot of changes coming through. Launching alongside its brand new loyalty program, customers will receive 20% off their first purchase when they sign up.

As a global first for the fashion retailer, H&M now offers its entire range of clothes from hm.com and the H&M mobile app. With 40 stores across the country, Thomas Coellner, H&M Australia country manager, described the launch of the H&M Online store in Australia as a “significant milestone” which will extend “H&M’s omnichannel offering”.

Embracing the flexibility and simplicity of buy-now-pay-later services, H&M Members will be able to pay using Klarna’s unique payment solution, Pay Later all from inside the H&M app. With personalised discounts, free shipping on purchases over AUD$60 and free returns for all online orders, as well as personalised discounts and invitations to exclusive events, there’s a lot to get excited about.

Equally excited is Klarna Country’s Head of ANZ, Fran Ereira, who described the partnership as a way “to provide our customers with a better shopping experience. We’re thrilled to build on this through the launch of H&M and Klarna online, giving H&M shoppers in Australia a better way to shop for the things they love”.

Check it out

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