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Watches of Switzerland eBoutique

Watches of Switzerland Launches Online Luxury Boutique

For the first time ever, Aussie luxury watch fans can pick up their dream timepiece without having to leave the comfort of their homes. Watches of Switzerland Australia, one of the country’s leading luxury watch operators has unveiled a new e-boutique, becoming the first authorised online retailer for many of its finest brands.

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Watches of Switzerland eBoutique

The latest announcement sees Australian customers granted the opportunity to browse, select and purchase from Watches of Switzerland’s extensive portfolio of luxury pieces, through the retailer’s website. In the immediate future, a collection of watches from IWC Schaffhausen and Panerai will be available online, with all purchases scoring complimentary delivery within Australia. Sam van der Griend, Watches of Switzerland managing director said the new online luxury watch e-boutique was a revolutionary approach for the heritage industry.

“It is with great pride that we have furthered our relationship with many of our key partners by expanding our offering to online at In a changing world, the longevity of the partnership between Watches of Switzerland and its brands can boldly be seen in this initiative,” he said. “As an authorised online retailer, we can convey the trust and professionalism that we provide in our boutiques to many of our existing and new clients in a secure and convenient way. It is another exciting chapter for us, and one we look to evolve over the years to come.”

That evolution is already taking shape. The new Watches of Switzerland online boutique is set to add luxury watchmakers A. Lange & Soohne, Jaeger Le-Coultre, Piaget, and Vacheron Constantin to the platform in the coming weeks. For those amongst us who still long for the lure of the traditional showroom, however, you can still visit Watches of Switzerland boutiques around Australia, but only on an “appointment only” basis, for both sales and after-sales services.

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