Bugatti Chiron Profilée | Image: Bugatti

One-of-One Bugatti Chiron Profilée Becomes Most Expensive New Car Ever Sold

It seems despite the world rushing towards electric mobility, the lure of conventional petrol-powered high-performance cars is hitting an all-time high. The Bugatti Chiron has been a worthy successor to the mighty Veyron and someone just snapped up the last W16 Chiron Profilée for a stratospheric price tag of €9,792,500 (AUD$15.1 million) or several times over its €4.2 million sticker price. The staggering figure shattered previous auction records, making this unique vehicle the most expensive new car ever sold.

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Bugatti Chiron Profilée | Image: Bugatti

Bugatti Chiron Profilée | Image: Bugatti

The Chiron Profilée being the last opportunity to buy a brand new W16 Bugatti from the factory is indeed a special car and is positioned between the Chiron Sport and the Chiron Pur Sport. It has a more sinister look while getting the edgier styling theme from the Pur Sport model without some of the extreme design upgrades. With the Pur Sport selling out quickly, customers demanded a car that has the character of the Pur Sport but also along with the elegant profile of the Chiron in its ‘standard’ form if there was ever such a thing in the first place.

“Taking customer wishes to explore a less radical version of the Pur Sport seriously into consideration, we started with the design and development of the Chiron Profilée in Autumn 2020,” Christophe Piochon, president of Bugatti Automobiles said. “By the time we saw the pre-series vehicle coming out of production, all Chiron slots limited to just 500 were assigned for. But we knew that what we had created was too beautiful to be hidden away. It is – in every sense – a unique piece in Bugatti’s history and a true collector’s item. And we wanted to give a fair chance to any devotee of the Bugatti brand to acquire this unique car, so we decided to partner with RM Sotheby’s to auction it.”

Bugatti Chiron Profilée | Image: Bugatti

Bugatti Chiron Profilée | Image: Bugatti

One of the highlights of the Profilée is the fixed tail rear-end styling which serves to increase downforce over the rear axle and provides stability as and if one owner ever troubles the 380km/h top speed. Along with its aerodynamic applications, the design theme takes inspiration from the past as well, especially with the Type 46 which had a similar ‘flick in the tail’. Even the ‘Argent Atlantique’ colour has been exclusively developed for this car and no other Chiron model can be configured in this shade.

The front-end meanwhile gets an enlarged Bugatti horseshoe grille and a revised splitter too. The star of the show remains the 1,500 PS iteration of the Bugatti W16 engine, with 15 per cent shorter transmission ratios than the Chiron Sport. The Profilée accelerates from 0 to 100 km/h in 2.3 seconds and up to 200 km/h in 5.5 seconds. It has a top speed of 380 km/h compared with the Chiron Pur Sport’s 350 km/h.

Inside, the Profilée becomes the first Chiron fitted with a woven leather finish in the interior and it gets more than 2,500 meters of leather strips to achieve this finish. then you get comfort seats finished in Gris Rafale and Deep Blue leather having a quilting pattern called ‘air parade’. A black anodised frame inlay in the centre console features the Profilée signature and the stamp of approval of being the last W16-engined Bugatti sans electrification. Not sure if it was worth the €9.7 million price tag, but you can’t deny this beast is a serious head-turner.

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Bugatti Chiron Profilée | Image: Bugatti

Bugatti Chiron Profilée | Image: Bugatti

Bugatti Chiron Profilée | Image: Bugatti

Bugatti Chiron Profilée | Image: Bugatti

Bugatti Chiron Profilée | Image: Bugatti

Bugatti Chiron Profilée | Image: Bugatti


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Somnath Chatterjee
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Somnath Chatterjee

Somnath Chatterjee is an experience car journalist and automotive expert. His supercar reviews, interviews and industry features have appeared in global publications such as Upscale living, Robb Report and Yahoo Lifestyle Asia. Somnath specialises in luxury and lifestyle-oriented features with a focus on automobiles, aviation and luxury. He also holds a Post Graduate in International Business from the University of Dehli.