Everything Announced At Apple's Event | Image: Apple

Everything Announced At Apple’s Big Showcase

Dean Blake
By Dean Blake - Guide

Published:

Readtime: 4 min

Every product is carefully selected by our editors and experts. If you buy from a link, we may earn a commission. Learn more. For more information on how we test products, click here.

It’s that time of the year again, and Apple has unveiled all the goodies it’s been working on. Specifically, it announced the new iPhone 16, 16 Plus, 16 Pro and 16 Pro Max, as well as the new Apple Watch Series 10, Apple AirPods 4 and Max, and talked a whole lot about its forthcoming Apple Intelligence.

Here, we’ll break down everything we saw at Apple’s big show, and look to what could be coming next month in a potential follow-up show.

RELATED: The Apple Car Was Meant to Be the ‘Next Big Thing’. What Went Wrong?

Iphone 16 and 16 plus colours
Apple iPhone 16 | Image: Apple

The next line of iPhones

The most anticipated of all Apple’s announcements at the event, the iPhone 16, 16 Plus, 16 Pro, and 16 Pro Max are launching on 20 September, and are built from the ground up to take advantage of the brand’s upcoming AI system, Apple Intelligence.

We’ve explored the new phones in depth here, so if you want more info, we’ve got it.

They’ve got all the usual upgrades you’d be expecting, with better battery life, an improved camera system, and a more impressive screen, but importantly every model of the new phone will ship with Apple’s upgraded A18 chip. This means that while the Pro and Pro Max models will still have some improved capabilities, the entry level iPhone 16 is not necessarily a direct downgrade. Also, it’s cheaper than last year’s iPhone 15 – a very un-Apple decision that we’re a big fan of.

Apple Watch Series 10 | Image: Apple
Apple Watch Series 10 | Image: Apple

Apple’s Watch Series 10 and Watch Ultra 2

Alongside the new phones, Apple also showed off its next wearable: the Apple Watch Series 10, and a new colour for its Watch Ultra 2 (hint: it’s black). The Series 10 will be thinner, lighter, bigger, and brighter than previous watches, and will feature the ability to play music through it’s tiny, wrist-mounted speaker.

It’ll also get a bunch of software upgrades when watchOS is updated on September 16, and can dive down six metres in water before anything bad happens.

The Apple Watch Series 10 will launch on September 20 and will cost AU$649 for the 42mm model, and AU$699 for the 46mm model. The titanium finishes, however, will cost AU$1,199 and AU$1,279 respectively.

AirPods Max | Image: Apple
AirPods Max | Image: Apple

AirPods 4 unlock ANC

Finally, Apple’s AirPods 4 have finally levelled up enough to unlock active noise cancelling – a huge upgrade for what is probably going to end up in a lot of people’s ears. They’re also apparently “great for gaming” now: I’ve never had a good gaming experience using in-ear earphones, but maybe they’ve done something special here.

The new AirPods 4 will launch on 20 September for AU$219. The AirPods Max will now come in five colours (midnight (black), starlight (champagne-ish), blue, orange, and purple), and will feature USB-C charging. It’ll launch at AU$899.

Product image of MacBook Pro Laptop 14.2" (M2)
MacBook Pro Laptop 14.2″ (M2) | Image: Apple

What’s This About Another Show?

When you look at Apple’s line-up, there’s a fair few other parts of its ecosystem that are in urgent need of an upgrade. With the launch of its M4 chip earlier this year, its MacBook Pro line, is starting to look a bit dated, alongside its desktop models: the Mac Mini, Mac Studio, iMac, and Mac Pro.

We hoped we’d see some word on these during Apple’s September event, but it turns out the Mac-maker is likely to hold another event which will focus more-so on its computing devices. According to Bloomberg, Apple will unveil its M4 Macs, and potentially some new iPads, in October.

We’d be keen to see what Apple has up its sleeve, especially with the AI race well and truly on.

Related Stories:

Dean Blake

Journalist - Tech, Entertainment & Features

Dean Blake

Dean Blake is Man of Many's Technology, Entertainment and Features journalist. He has vast experience working across online and print journalism, and has played more video games, watched more documentaries, and played more Dungeons & Dragons than he'd care to ...