Leica’s New D-Lux 7 007 Edition Camera Gives You the License to Shoot

By Shubhendu Vatsa - News Published: 6 Mar 2023

Fans of the James Bond franchise are in for a real treat as Leica is giving people the license to shoot (photos!) with its newly announced limited edition Leica D-Lux 7 007 Edition compact camera. The German camera manufacturer has joined forces with EON Productions to produce a mere 1,962 units of these worldwide to monumentalise the year Bond made his big-screen debut appearance at the Baccarat table in Dr. No, back in 1962. Just like our peerless British spy, the Leica D-Lux 7 007 is refined, discreet, and always ready for action. The camera has been made with utmost precision and care, perfectly and effortlessly capturing all the salient qualities of Bond.

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Leica D-Lux 7 007 Edition | Image: Leica

This limited special edition snapper breathes the same air of timeless sophistication and is crafted out of a high-performance, rhombus-textured material that’s unheard of on a regular D-Lux 7. The same rich and minimalistic rhombus pattern continues on the hand grip as well, thus ensuring superb grip at all times. There’s even a detachable wrist strap to provide “secure handling in fast-paced scenarios.”

Making the camera an instant standout is the signature 007 logos imprinted on the top plate. The Bond treatment continues on the automatic lens cap as well, featuring the iconic ‘gun barrel’ design, which mimics the legendary opening shot of every James Bond movie. Leica has cut no corners here and has bundled the D-Lux 7 007 Edition camera with a leather case that’s designed in the style of a gun holster. It’s time to buckle up and get shootin’!

Leica D-Lux 7 007 Edition | Image: Leica

As for the technical side of things, the D-Lux 7 007 Edition is fitted with a big 17MP Micro Four Thirds image sensor and snappy Leica DC Vario-Summilux 10.9-34mm f/1.7-2.8 ASPH lens. The company has gone the extra mile with the whole packaging of the camera too. This set comes in a specially designed elegant-looking black presentation box with the classic 007 logo at the centre. The Leica D-Lux 7 007 Edition is available for purchase worldwide at all Leica Stores, the Leica Online Store, and authorized dealers and is priced at AUD$3,059.

If you are ready to throw down your cash, you might wanna hurry up as these will only be available till stocks last. But the Bond fun doesn’t stop just there. Alongside the camera’s launch, Lecia and EON have even organized a new London exhibition, dubbed “Photographs from the James Bond Archive.” The exhibition comes from notable producer Michael G Wilson and features “images from all six decades of the 007 films,” walking audiences down memory lane of some of the most iconic Bond imagery. The exhibition is currently on display and open to the public at Leica Gallery London and will run until March 21, 2023.

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Shubhendu Vatsa

Shubhendu Vatsa is an experienced reporter specialising in video game, eSports and technology coverage. A BTech IT graduate, Shubhendu has previously written for entertainment-based publications such as GiveMeSport, Touch, Tap, Play, Attack of the Fanboy, EssentiallySports, Twinfinite and The Load Out.

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