Speed and performance have a whole new destination. Hot on the heels of releasing the newest additions to its flagship S-series lineup, Samsung has joined forces with BMW Korea to launch a super limited special edition version of the Galaxy S23 Ultra, dubbed Galaxy S23 Ultra ‘BMW M Edition.’ While automotive-themed smartphones aren’t an entirely new thing, Samsung is taking an innovative approach with its new collaboration.
The design and the overall theme of the new Galaxy S23 Ultra ‘BMW M Edition’ are inspired by the limited edition BMW model M3 E30, which the German manufacturer sold between 1986 and 1992. This new limited-edition smartphone perfectly blends the vintage design of the M3 E30 with Samsung’s chic and modern technology.
The attention to detail here is impeccable and the Korean smartphone maker has left no stone unturned. Everything about this new device screams speed, luxury and performance. The new Galaxy S23 Ultra ‘BMW M Edition’ comes in a special edition box that pays homage to the BMW E30 M3, while the hard case has the G80’s hood and polarising kidney grille. The front even features a license plate that reads “ULTIMATE G23,” with BMW’s 50th-anniversary M logo on the hood. But the BMW goodness doesn’t end here.
You even get a special boot animation with the BMW’s now-iconic three M colours, along with a tiny air compressor, an analogue watch, and a sunglass holder. In addition, the Galaxy S23 Ultra ‘BMW M Edition’ comes with a poster, a photo book, a “We Are M” metal logo, and a key ring to switch between the six detachable emblems.
In terms of specs and internals, this new Galaxy S23 Ultra ‘BMW M Edition’ offers nothing new or extraordinary. Everything else remains the same as the standard Galaxy S23 Ultra variant and it’s honestly a bit disappointing to see Samsung adding nothing unique to the phone.
These new smartphones are special for a reason. Samsung is planning to produce a mere 1,000 units of these and will only sell them in South Korea. The Galaxy S23 Ultra ‘BMW M Edition’ will only be available in 12 GB of RAM and 512 GB of storage configuration and is currently up for pre-order on SK Telecom’s official online mall and T Direct Shop.
The smartphone is slated to release on February 17 and is priced at KRW 1,727,000, which is almost USD 1,370. To sweeten the deal further, every buyer will even get a Starter Pack Voucher for the BMW Driving Center located in Incheon. BMW says that “a professional instructor will provide useful tips that will help the person learn to be a better driver.” It’s time to put the pedal to the metal!
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