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LG CineBeam Qube (HU710PB) | Image: LG

LG’s New 4K Projector is a Pint-Size Party Cube


CES 2024 may still be days away but LG isn’t waiting around to drop new technology bombshells. The South Korean giant has just unveiled a new 4K lifestyle projector with a sleek and somewhat retro aesthetic dubbed the CineBeam Qube. Designed as the pint-sized projector that (almost) fits in your pocket, LG‘s latest effort could well usher in the next generation of television tech.

LG CineBeam Qube (HU710PB) | Image: LG
LG CineBeam Qube (HU710PB) | Image: LG

Right from the outset, it’s clear that the new LG CineBeam Qube was designed with flexibility in mind. The brand claims that the 4K projector is able to “transform an indoor space into a movie theatre” by simply picking up the box with the convenient 360-degree rotatable handle and placing it down in front of your make-shift screen. From here, the 4K projector’s Auto Screen Adjustment technology takes over. According to LG, this auto-focus feature automatically optimises image placement and size for an impressive viewing experience, making sure nothing is cut-off or displaced.

It’s not the first time we’ve seen ultra-slim portable projectors hit the market. At CES 2022, Samsung unveiled The Freestyle; a short-throw projector will the ability to improvise a screen up to 100” on any surface. The interest was high and while the inaugural Freestyle didn’t exactly live up to expectations, follow-up iterations have proved there is merit in the concept.

Related: LG Unleashes World’s First Wireless 97-Inch OLED TV

LG CineBeam Qube (HU710PB) | Image: LG
LG CineBeam Qube (HU710PB) | Image: LG

The major difference here is that the new CineBeam Qube comes backed by LG’s stellar history of picture quality. The brand’s range of QNED and OLED TVs have long been heralded as the industry’s top performers, so the new projector does come with an enviable pedigree and what’s more, the specs to back it up.

According to the official product listing, the LG CineBeam Qube is capable of projecting 4K UHD (3,840 x 2,160) resolution images measuring up to 120 inches. This feat is achieved via the RGB laser light source and the same LG image refining technologies you’ll find on products like the G3. As a result, you can expect to enjoy a 450,000:1 contrast ratio and 154 per cent coverage of the DCI-P3 colour gamut, not too shabby for a projector that weighs less than 1.5 kgs.

LG CineBeam Qube (HU710PB) | Image: LG
LG CineBeam Qube (HU710PB) | Image: LG

According to YS Lee, vice president and head of the IT business unit of LG Electronics Business Solutions Company, the CineBeam Qube is the first step in what will be an entirely new range of portable projector offerings.

“Great for spaces large and small, LG CineBeam Qube is a lifestyle projector possessing all the qualities consumers look for when choosing a new projection solution,” Lee said in a statement. “LG’s upgraded projector line-up offers a range of lifestyle-enriching devices that present outstanding spatial integration and versatility as well as immersive, cinematic viewing experiences.”

LG has yet to release any pricing or availability information regarding the new CineBeam Qube, however, the product will officially be revealed at CES 2024. The event, which is held in Las Vegas from January 9 to 12, will see a host of new consumer technology products revealed, including a raft of innovations from LG.

LG CineBeam Qube (HU710PB) Specs

ResolutionUHD (3,840 x 2,160)
Brightness500 ANSI Lumens
Contrast Ratio450,000:1
Size (W x D x H)80 x 135 x 135 mm
Weight1.49 kg
Light SourceLaser (RGB)
Projection Lens – Screen Size50 – 120 inches
Projection Lens – Throw Ratio (Min.)1.2
HDRHDR 10
KeystoneAuto Screen Adjustment
WirelessAndroid / iOS
InputsHDMI with eARC / USB Type C
LG CineBeam Qube (HU710PB) Specs