Written in Partnership with MR HAWKE.
MR HAWKE does one thing and they do it well: make pomade. Not only that, but they claim it’s the world’s best pomade. Given the frankness of their branding, they might very well be right. According to co-founder Paul, they’ve “had more formulas than WD40 over the years, but it’s only in the last 12 months that the technology developed to allow the product to exist”. In other words, these guys didn’t come upon their legendary formula by chance. That said, MR HAWKE would like to add that their pomade won’t necessarily make you attractive, but it will definitely help with your hair. We told you these guys play it straight.
It all started about 8 years ago. That’s when Paul took a hard look at the average tin of supermarket wax, and realised it left much to be desired. His goal became clear: he would create a product that could be applied at the scalp, cleanse the hair, stimulate regrowth, allow for restyling and smell great. That paved the way for MR HAWKE‘s flex pomade, reportedly the best in the world if you ask the brand.
Based on the brief specs, MR HAWKE certainly makes a good case. That is, their pomade for men is malleable, non-plasticised and enormously popular. Additionally, MR HAWKE pays extra for high quality ingredients, sourcing most of them here in Australia (where the brand is based). To drive home its masculine theme, the pomade comes housed in a utility box that rocks some industrial overtones. The result is a bespoke product that you simply won’t find elsewhere. After all, the only way to be the “best” at anything is to first and foremost distinguish yourself from the herd.
In keeping with his forthright vibe, Paul wants to make it clear that you probably won’t like his product if you’re a specific type of guy. More to the point, if you’re a dude who’s still slapping the same product into his hair that he used in high school, MR HAWKE probably isn’t for you. Likewise, if you’re the kind of guy who’s looking for a cheap product loaded with chemicals shipped from overseas, then MR HAWKE definitely isn’t for you. Last but not least, if you simply don’t care about how you look, then by all means cruise right past MR HAWKE next time you’re in the grooming aisle or shopping online. Everyone else, take notice, because Paul knows what he’s doing, so much so that he’s rested his entire future on one solitary hair product. Well, that and a comb.