adidas Athletics has launched a new range of clothing inspired by the rising heartbeat of athletes before a game. The latest Z.N.E. collection is the first of its kind to focus on the ‘pulse moment’ when athletes leave the locker room and head towards the field of play, a moment when the athletes’ heart rate peaks in anticipation.
The collection, which features a variety of knitted and Jacquard hoodie designs, track pants and running shoes, is created to seamlessly move from game day to any day. Its next level craftsmanship is evidenced in the trim details, iconic design markers and functional construction. At the heart of the collection is the adidas Z.N.E. Pulse Knit Hoodie, crafted with the unique heartbeat knit in breathable merino wool. It’s designed to ensure a comfortable fit for every athlete, no matter the sport.
adidas has worked closely with athletes during the development process, including collecting and analysing data to help shape the Athletics Pulse range. In turn, the Z.N.E. collection will be worn by a selection of leading athletes from across a range of sports. This will include footballers Gareth Bale and Paul Pogba, basketball star James Harden, track athlete Tori Bowie as well as leading tennis players Angelique Kerber and Simona Halep.
The adidas Athletics Z.N.E. Pulse Collection is available now at adidas retail stores and online.