Nashville-based lifestyle brand Stevenson Ranch is known for its signature blend of nostalgia and modern trends. The team behind the label is also no stranger to collaborations, recently collaborating with JBL and Mugsy Jeans to name a few. However, its latest pairing is one to be very excited about. The western-inspired legends have teamed up with Snoop Dogg and his recently acquired, American record label Death Row Records for a seriously unexpected drop.
Blurring the lines between country and hip-hop, the Stevenson Ranch x Snoop Dogg’s Death Row Records collection consists of five limited-edition pieces, all of which pay homage to Stevenson Ranch’s Nashville roots and their mutual love for the game of football. Landing closer to Yellowstone than Longbeach, the collection has a decidedly laidback feel, complete with five co-branded products from both brands.
It’s a unique little capsule collection that doesn’t stray far from the fashionable path, with additions like the Stevenson Ranch x Snoop Dogg/Death Row Records Trucker Hat landed at the genuinely affordable price point of USD$50. To go along with that, the two brands have also dropped a Crewneck priced at USD$100 and a Stevenson Ranch x Snoop Dogg/Death Row Records Lighter, which fans can score for just USD$6.
Interestingly, the campaign images for the collaboration feature a stark lack of Snoop, but the LA native has tapped some old friends. The collaboration features a social media campaign starring the Compton Cowboys, an equestrian group based in Los Angeles, famous for their unique motto “the streets raised us, and the horses saved us.”
The campaigns also feature music from Snoop Dogg / Death Row Records and a song by Randy Savvy; founding member of the Compton Cowboys. Making this collaboration even better, a portion of sales will be donated to the Compton Jr Equestrians non-profit foundation. The limited-edition Stevenson Ranch x Snoop Dogg’s Death Row Records capsule collection will be available from the 18th of December and sold exclusively at Snoopy’s Clothing and Stevenson Ranch online.