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Oakley x STAPLE Sub-Zero Proves ’90s Style is Alive and Well
Jeff Staple has come a long way since 1997. Back then, Staple was just a random guy that walked into a boutique in New York City wearing a shirt that he had silk-screened himself. He left that boutique with an order for 12 shirts, and thus STAPLE was born. In 2005, Nike approached Staple about designing a commemorative sneaker. Fast forward about a decade and a half and Staple has been tapped by Oakley to resurrect one of its most famous endeavours—the Sub Zero sunglasses.
RELATED: Oakley’s OG Surf Speedies are Back from the ’90s
Oakley x Staple Sub Zero | Image Oakley
The Oakley x STAPLE Sub Zero pack brings back the Sub Zero, a unique flavour of sunglasses that revolutionised the eyewear game with their sleek and streamlined silhouette. The glasses originally debuted in 1992, but even then they were way ahead of their time with their ultra-light weight of just under an ounce. This new pack features the original glasses as well as a pair of their present-day iteration—both of which come in at that original trim weight.
This time around, the Oakley x STAPLE Sub Zero design is inspired by marble, best shown at the temples where you’ll see the corrugated look replicated in the arms. The frame is all-black, and contrasts nicely with the marble arms. For lenses, Oakley opted for their Premium Prize Black lens and STAPLE added their touch by laser etching the Pigeon logo onto the lens.
Oakley x Staple Sub Zero | Image Oakley
“For this collaboration, we reinvented a revered Oakley classic—the Sub Zero,” says Staple. “To me, these frames encapsulate Oakley’s unmatched technical innovation and have an unmatched sleek and futuristic design. We put our spin on both glasses, giving them a laser-etched Pigeon logo and a timeless marble-inspired design.”
When released, the glasses were available from both Oakley and STAPLE and were priced at USD$500, which included two pairs of iconic glasses, however, the deal proved to be too good to resist. The pack is sold out on both platforms and there is no word yet on whether the small run release will return. One thing is for certain though, the appeal of the throwback release proves that ’90s style is back in a big way.
“This collection connects the past with the future in such a way that celebrates where both Oakley and STAPLE came from as well as where we plan to go,” Oakley VP of Brand Soul and Creative, Brian Takumi said. “Much like the theme of the collection, we explored a new frontier with the STAPLE team when creating it. That relentless pursuit of unique design and adventure is what continues to fuel the success of this collaboration.”
Oakley x Staple Sub Zero | Image Oakley
Oakley x Staple Sub Zero | Image Oakley
Mr Mark Jessen
Mark Jessen studied English at Brigham Young University, completing a double emphasis in creative writing and professional writing/editing. After graduating, Mark went to work for a small publisher as their book editor. After a brief time as a freelance writer, Mark entered the corporate world as a copywriter. These days, his hours are spent mostly in proofing and editing, though he continues to create content for a wide variety of projects. In 2017, Mark completed UCLA's Creative Writing Certification. A prolific writer, Mark has over 20 years of experience in journalism.
