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Adidas x victorinox

adidas X Victorinox Collaboration is Made For the Stylish Urban Adventure

It’s not often a collaboration takes us completely by surprise, but adidas has done the unthinkable. The footwear legend is renowned for taking an aggressive approach to partnerships, dropping much-revered collaborations such as the Mandalorian Collection and the LEGO Adidas Superstar, however, this time around, adidas has strayed from the path. The label’s latest venture sees it team up with Swiss Army Knife producer Victorinox for a co-created EQT 93 sneaker. Arriving alongside the footwear is a special matching Victorinox Classic SD Solemate Limited Edition Knife that completes and equips the collection. Mark us down as surprised and delighted.

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While the collaboration itself does come out of the blue, the philosophy behind it is genuine. Both brands are known to plug their mission to equip the world with functionality and style for any urban adventure, so the prospect of two well-known lifestyle icons teaming up on a piece that champions design, functionality and innovation makes perfect sense.

“Collaborations are a strategic pillar of our marketing efforts, and we are very proud to announce this great partnership with adidas,” Veronika Elsener, chief of marketing at Victorinox said. “We are thrilled with the outcome of the products which bring unique design and exciting details.”

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Image: adidas/Victorinox

According to Elsener, the Victorinox Classic SD Solemate Limited Edition Knife can handle just about any urban adventure with multifunctionality and style. Made with Damascus steel the knife pairs the iconic pattern with the Victorinox red, an aesthetic carried over onto the sneaker. The functional pocket knife also comes with a Nappa leather pouch that can be attached to the sneaker and a key hanger that matches the shoelaces. Another cool design feature is that the coordinates of both headquarters are engraved on the blade.

As for the footwear, adidas has employed a mixed-use design, meaning the EQT 93 Victorinox design differs on the left and right shoe. The right shoe displays the adidas logo on the heel as well as the iconic three stripes on the side. Further, the adidas corporate design is also featured on the inner sole and the coordinates of the adidas headquarters are visible via the outer sole. The left shoe features various details representative of Victorinox, including the image of the popular Spartan pocket knife on the heel. The Victorinox Cross and Shield on the side as well as the Victorinox corporate design on the inner sole and the coordinates of the Victorinox headquarters are visible through the transparent outer sole.

The shoes are available at adidas stores and online in Australia, however, to complete the set by purchasing the matching pocket knife for $139 you’ll need to visit Victorinox. Turns out teamwork really does make the dream work.

Check it out

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Image: adidas/Victorinox

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Image: adidas/Victorinox

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Image: adidas/Victorinox

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Image: adidas/Victorinox

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Image: adidas/Victorinox

CONTRIBUTOR

Gabriel Jorge Gouveia

Gabriel Jorge Gouveia is a Sydney-based journalist who specialises in fashion, lifestyle and food reporting. He completed Bachelor of Communication Journalism Major at Western Sydney University and has had work published in the Fashion Industry Broadcast, Aussie Gossip and Beauty News Australia.