Lamborghini urus s front

2023 Lamborghini Urus S Gets Devilish with 666HP

While the addition of an S badge usually means a manufacturer has turned up the go-go juice, Lamborghini is ridding itself of the Urus nameplate and introducing the ‘S’ badge as a permanent title for its top-selling machine. More than just a naming convention, however, the super SUV now makes use of an extra devilish 666HP figure from the same twin-turbo V8 that propels the Lambo truck from 0-100km/h in 3.5-seconds and 0-200km/h in 12.5-seconds. It’s quick, very quick.

Related: Lamborghini Teases Twin-turbo V8 Hybrid With New Le Mans Racecar

The Urus has been a global sales juggernaut for the brand, with more than 20,000 vehicles produced, Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini says “it’s a testament to its credentials as the first and enduring Super SUV.” We’ll put extra emphasis on “first” as it’s been so successful that Ferrari had to break its lifelong promise and produce one of its own – more information about that project can be found right here.

“The Urus has proven its appeal for those seeking the decisive combination of the sportiest SUV and a Lamborghini to drive every day: the Urus S sits perfectly alongside the new Urus Performante, for those choosing the purest sublimation of performance, luxury and versatility,” continued Winkelmann.

Lamborghini urus s rear

Image: Lamborghini

You’ll find no argument from us in this regard, the Urus looks phenomenal, performs just as well, and is a proven sales success. The addition of an ‘S’ badge does nothing more than entice customers to the brand for flex purposes, but we’re not going to argue with some marketing jargon either. Especially with the power on tap from the twin-turbo V8 engine that’s been tickled to produce 666 CV and matches that of the Urus S’ Performante stablemate, delivering an improved weight-to-power ratio of 3.3 kg/CV.

In case the looks weren’t enough to attract a few eyeballs, there’s a retuned exhaust system to remind passes by that you’re driving a true Super SUV that doubles as a Lamborghini. Your neighbours will hate you even more with a “more distinct sound at start-up and a sharper note in each drive mode.”

The chassis makes use of adaptive air suspension with STRADA, SPORT, CORSA and EGO drive modes on tap. Those with utter disregard for common sense can also take advantage of the off-road drive selectors: TERRA, NEVE and SABBIA.

Lamborghini urus s bonnet

Image: Lamborghini

Different from the previous-gen Urus is the front bumper design that finds a more refined line and incorporates a new matt black-painted stainless steel skidplate as standard, complemented by the black lines of the front grille. A new lightweight carbon fibre painted bonnet comes with matt black air vents, with optional finishes to the vents in gloss black, body colour or carbon fibre in shiny or matt finish. An optional visible carbon fibre roof lends an athletic elegance to the new Urus S.

The same can be said for the rear where a new rear bumper styling affords the Urus S a more streamlined and elegant appearance. A matt black-painted lower part features a new twin-pipe exhaust design in brushed steel as standard, with optional matt or shiny black, or Ad Personam option in bright chrome.

New wheel options are offered alongside the standard 21″ wheel, including 22″ Nath rims with titanium matt and diamond polish finish, while 23″ Taigete wheels can be selected in bronze and/or diamond polish. The interior receives a refresh with trims colours and textures, however, the overall layout carries over from the current generation car.

The 2023 Lamborghini Urus S will launch in Australia in the second half of 2023 and is priced from $409,744 before on-road costs. That represents an increase of$17,776 over the outgoing Urus, but who’s counting?

Check it out

Lamborghini urus s front straight

Image: Lamborghini

Lamborghini urus s rear straight

Image: Lamborghini

Lamborghini urus s sunroof

Image: Lamborghini

Lamborghini urus s infotainment

Image: Lamborghini

Lamborghini urus s interior

Image: Lamborghini

Lamborghini urus s centre control

Image: Lamborghini

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JOURNALIST

Ben McKimm

Ben lives in Sydney, Australia. He has a Bachelor's Degree (Media, Technology and the Law) from Macquarie University (2020). Outside of his studies, he has spent the last decade heavily involved in the automotive, technology and fashion world. Turning his passion and expertise into a Journalist position at Man of Many where he continues to write about everything that interests the modern man. Conducting car reviews on both the road and track, hands-on reviews of cutting-edge technology and employing a vast knowledge in the space of fashion and sneakers to his work. One day he hopes to own his own brand.