Hasselblad XD2 | Image: Hasselblad

Hasselblad X2D 100C Camera Dials Up the Luxury

In the automotive world, if you’re looking for a workhorse vehicle, you’ll turn your attention to a solid truck. If you want luxury, well, then you might want to consider brands like Bentley or Mercedes. In the world of photography, Hasselblad’s X2D 100C may not be the camera you would turn to for daily work, but if you want a handsome, luxurious camera to take excellent photos with, you can’t go wrong with the X2D.

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Hasselblad XD2 | Image: Hasselblad

Hasselblad XD2 | Image: Hasselblad

As with just about anything carrying the description of luxurious, you’re going to pay a premium price for the X2D – USD$8,199. At that price, you’ll purchase an excellent digital medium format camera. The X2D offers a 43.8×32.9 mm CMOS sensor that makes the full-frame sensor look tiny, though don’t judge it by its size. It still produces high-quality 16-bit colour photos and features 15 stops of dynamic range. This mirrorless option offers 100 megapixels, which, when paired with a high-quality lens, creates the true-to-life colour Hasselblad is known for.

The camera’s body sports a matte black finish, and is quite hefty, weighing in at 895g with the battery. The extra size helps create a more comfortable feel in your hands and the weight is compensated for by the curved hand grip with a rubber finish and thumb rest. Milled aluminium was used for the upper and lower pieces.

Hasselblad XD2 | Image: Hasselblad

Hasselblad XD2 | Image: Hasselblad

On the top of the camera, you’ll find the mode button as well as a button for ISO/white balance next to the power button. The orange shutter button has a close neighbour below it – one of two customisable buttons. The touchscreen is very responsive, can be locked at 40 and 70 degrees, and measures 3.6 inches. Hasselblad also spoils the user with a large EVF. Despite the holes that are apparently for mics, this is a photo-only camera with no word on whether video is coming.

Much like the camera itself, the XD2 outputs large RAW format .3FR files that average around 216MB each – that’s a lot of detail. Given the size of files, Hasselbland added a CFexpress Type B slot for 512GB cards. The XD2 also offers in-body image stabilisation and it has improved battery life. In short, you’ll pay a lot for this camera, but it more than justifies its price with the luxury it provides.

Check it out

Hasselblad XD2 | Image: Hasselblad

Hasselblad XD2 | Image: Hasselblad

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Hasselblad XD2 | Image: Hasselblad

Hasselblad XD2 | Image: Hasselblad


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Mr Mark Jessen

Mark Jessen studied English at Brigham Young University, completing a double emphasis in creative writing and professional writing/editing. After graduating, Mark went to work for a small publisher as their book editor. After a brief time as a freelance writer, Mark entered the corporate world as a copywriter. These days, his hours are spent mostly in proofing and editing, though he continues to create content for a wide variety of projects. In 2017, Mark completed UCLA's Creative Writing Certification. A prolific writer, Mark has over 20 years of experience in journalism.