Good news for the nostalgic out there – the iconic Nokia 2660 Flip is making a stylish comeback. You remember the one – it sat snugly in your pocket, came with the addictive Snake game, and the battery seemed to last forever. Now, in 2023, Nokia is not just resurrecting this classic piece of communication technology. It’s turning up the style dial, splashing it in millennial hot pink and lush green that promises to #BringBackFlipPhones!
Let’s get real, the latest iPhone or Samsung Galaxy smartphone may be slick, but it’s got nothing on the satisfying snap of closing a flip phone. It’s an unpretentious middle finger to the world of infinite scrolling and a hello to a simpler time when phones were primarily used for – gasp – calls.
This new iteration of the Nokia 2660 Flip is perfect for anyone looking to unplug and reset. It comes with the hallmark Snake game for old times’ sake and sports a lo-fi camera for taking Y2 K-style snaps. So you can capture your nights out and beach trips with that retro aesthetic we all can’t seem to get enough of.
At a comfortable price point of AUD$129, the Nokia 2660 Flip is both a throwback and a statement piece. And with Barbiecore back in vogue, it’s the perfect pink accessory for your outfit. Because who doesn’t love a dose of nostalgia?
But why are flip phones making a comeback, you ask? Gen Z and Millennials are craving a slice of simplicity amidst the chaotic digital noise. It’s not about tech regression but a digital detox, a conscious move towards wellbeing and mental health. The #bringbackflipphones trend has made some serious noise on TikTok, racking up a whopping 49 million views.
And if you think this is just a passing fad, Nokia’s stats beg to differ. The brand’s flip phone market share has doubled year-on-year (2021 vs 2022), and they expect an upward trajectory in 2023. In a survey of Aussies, over half (56 per cent) said they would consider cutting back on their tech use in the future. The reasons? Doom scrolling is taking a toll on the mental health of 31 per cent, and 29 per cent said the pressure of being in constant contact is overwhelming.
Sounds familiar, right? Maybe it’s time we all embraced a bit of the flip phone life.
Lars Silberbauer, chief marketing officer from HMD Global, the home of Nokia phones, says it best: “People want more simplicity, more face-to-face time, more time to think, and time to have an uninterrupted conversation! That’s why we are re-introducing the Nokia 2660 Flip, to give people these important, beautiful life moments back.”
So if you’re ready to take a break from the incessant pinging of emails and social media notifications, to regain control of your screen time, or just to relive the glorious era of flip phones, keep an eye out. The Nokia 2660 Flip in Pop Pink and Lush Green will hit Australian shores from late June to early July. It’s time to flip the script on smartphone addiction. #FlipPhoneMode, anyone?