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The headliner of Rolex’s 2025 releases is a brand-new model called the Oyster Perpetual Land-Dweller. It’s designed for “well-grounded men and women” (pun intended) and will arrive in two sizes (36mm or 40mm) and several different choices of case materials, including 18 ct Everose gold, White Rolesor, and 950 Platinum.
The Land-Dweller is designed as a pure showcase of the brand’s expertise with 32 applications and patents attached to it. This includes 18 for the watch and 16 for the new calibre 7135 movement inside with 66 hours of power reserve and 5 Hz accuracy that can measure time to one-tenth of a second.
With the release of the Land-Dweller, Rolex adds to its heritage with a list of firsts. The model itself is brand new, the calibre 7135 movement with a frequency of 5 Hz is new, and the polished and satin-finished metal integrated bracelet called the “Flat Jubilee” is new. The Oyster case has been redesigned with a fluted bezel (or set with diamonds) and there’s a new honeycomb motif adorning the dial. This is a subtle flex for enthusiasts but is also one that will appeal to the masses. We think Rolex has nailed this release, so let’s take a closer look!

What Does the Rolex Land-Dweller Cost?
The Rolex Land-Dweller is priced from AUD$22,700 in Australia and will be released in ten different variants.
Here’s how much each the Rolex Land-Dweller 36 costs:
- Ref. 127234 (36mm, White Rolesor) – AUD$22,700
- Ref. 127235 (36mm, Everose gold) – AUD$68,400
- Ref. 127285TBR (36mm, Everose gold gem-set) – AUD$143,500
- Ref. 127236 (36mm, platinum) – AUD$94,400
- Ref. 127286 TBR (36mm, 950 Platinum gem-set) – AUD$151,400
Here’s how much each the Rolex Land-Dweller 40 costs:
- Ref. 127334 (40mm, White Rolesor) – AUD$24,200
- Ref. 127335 (40mm, Everose gold) – AUD$74,900
- Ref. 127385 TBR (40mm, Everose gold gem-set) – AUD$167,500
- Ref. 127336 (40mm, platinum) – AUD$101,300
- Ref. 127386TBR (40mm, 950 Platinum gem-set) – AUD$186,500
Expect the most sought-after (and affordable) White Rolesor variants of each Land-Dweller to be very hard to secure for all but top clients. This price also puts the watch above other popular models from the brand, such as the Oystersteel and white gold Datejust 41 (AUD$17,250), but below the Sky-Dweller 42 (AUD$26,600). It’s also more affordable than the Rolex 1908 in yellow gold (AUD$56,700) in which it shares some technical DNA.



What Rolex Land-Dweller Models Have Been Released?
There are two main models: Rolex Land-Dweller 40 (men) and Rolex Land-Dweller 36 (women).
Both models are the same inside and out and are available in a choice of case materials (White Rolesor, Everose Gold, 950 Platinum) and a choice of Fluted bezel or gem-set. White Rolesor and Everose Gold models have a white honeycomb dial, while the 950 Platinum model has an ice-blue honeycomb dial.
That’s it as far as similarities go on the exterior, so why don’t we have a closer look at the technical specifications for the Rolex Land-Dweller?

Rolex Land-Dweller 40
Price: from AUD$24,200 (Ref. 127334)
- Case Size: 40 mm
- Dial: White (White Rolesor), Sunray Ice Blue (950 Platinum)
- Bezel: Fluted or gem-set
- Bracelet: Flat Jubilee bracelet (integrated into the case)
- Movement: Calibre 7135 self-winding, 5Hz (36,000 beats per hour)
- Power Reserve: Approximately 66 hours
- Certification: Superlative Chronometer (COSC + Rolex certification)
- Water Resistance: 100 metres (330 feet)
- Notable Design Detail: Honeycomb dial, luminescent display with open 6 and 9 numerals

Rolex Land-Dweller 36
Price: AUD$22,700 (Ref. 127234)
- Case Size: 36 mm
- Dial: White (White Rolesor, Everose Gold), Sunray Ice Blue (950 Platinum)
- Bezel: Fluted or gem-set
- Bracelet: Flat Jubilee bracelet
- Movement: Calibre 7135, 5Hz (36,000 beats per hour)
- Power Reserve: Approximately 66 hours
- Certification: Superlative Chronometer (COSC + Rolex certification)
- Water Resistance: 100 metres / 330 feet
- Notable Design Detail: Honeycomb dial, luminescent display with open 6 and 9 numerals

What is the Rolex Land-Dweller?
Let’s start with the case, which takes inspiration from the Oysterquartz models (ref. 1530, ref. 17013) from the 1970s with an integrated bracelet, but remains 20% thinner than a modern Datejust.
Look inside the case and there’s a beautiful honeycomb dial (created in-house) cut with a femtosecond laser that combines traditional craftsmanship and high-technology methods. This dial has either a satin finish for the intense white dial or a sunray finish on the ice blue version featured on the 950 Platinum edition of the watch.

Dial Details
The 6 and 9 numerals are directly inspired by the Explorer and Air-King models (open at their centre). On the index hour markers, the luminescent material extends the complete length. The brand says that the luminescent material used on the index hour markers delivers the same luminescent performance, colour of glow, and hue in daylight thanks to a material harder than those typically used. Those marking the hours and minutes are coated with the same luminescent material as the open 6 and 9 numerals.
Below the fluted bezel sits a pad-printed minute track that’s graduated to the half-second and the flange is the same colour as the dial.

Bracelet
The new Flat Jubilee bracelet is designed specifically for the Land-Dweller and while it differs from the original Jubilee in the way that all links are flat, it retains the five-piece link structure with three narrower links in the centre flanked by two broader ones at the edges as the original Jubilee bracelet.
The bracelet is integrated into the case and the attachment system is also new, subject to a patent application, and uses ceramic inserts that prevent premature wear to the spring bar. Versions in 18 ct Everose gold and 950 platinum include ceramic inserts inside the links, and all versions use a folding Crownclasp.

Movement
Last but not least, a new Calibre 7135 movement (evolution of calibre 7140) is driven by a self-winding system via a Perpetual Rotor created with a revolutionary regulating mechanism that allows the watch to beat at a frequency of 5 Hz (36,000 beats per hour) and measures time to one-tenth of a second.
It’s incredibly efficient for a watch that beats this fast and 66 hours of power reserve can be attributed to a highly energy-efficient Dynapulse escapement (made from silicon) that is Rolex’s version of a direct impulse escapement.
These movements are known to be highly technical but also feature a poor resistance to shock. Rolex has addressed this with a high-tech oscillator, balance staff made from ceramic, balance wheel made from brass (Paraflex shock absorbers), and Syloxi hairspring with reshaped coils. These components are also highly resistant to magnetic fields, which helps attain that (+2/-2 seconds per day) COSC accuracy.
The Rolex Oyster Perpetual Land-Dweller 36 model is a high-end choice for the ladies with an 18 ct Everose gold case, ten baguette-cut diamond hour markers, and 44 trapeze-cut diamonds in the bezel.
It uses the same Calibre 7135 movement with 66 hours of power reserve and features the same Flat Jubilee bracelet and Superlative Chronometer (COSC + Rolex certification) as the 40mm variant.

How Does the Rolex Land-Dweller Look On Wrist?
Thinner (20%) than a Rolex Datejust, the Rolex Land-Dweller is like the Oysterquartz we always wanted.
Yes, the brand is throwing its hat into the integrated bracelet sports watch arena quite late, but it’s doing so with a high-end effort that is as beautiful to look at as it is comfortable on the wrist. With a 40mm case size, the watch is perfectly balanced on a typical man’s wrist, while the women’s 36mm offer is dainty without transcending into the fashion watch category.
The bracelet is entirely new, and we haven’t had a chance to put this one on our wrist just yet, but if we took the classic Jubilee bracelet as an example, it’s surely going to be comfortable for all-day wear, and hair pinching shouldn’t be much of an issue either.
White dials are infinitely wearable, and the icy-blue dial on the 950 Platinum Land-Dweller is guaranteed to pop-off amongst the high-end watch circles.
We love how the Explorer and Air-King model’s indices have been poached, as they’re amongst the most legible in the entire Rolex line-up, and the honeycomb dial and fluted bezel combination is a surefire hit. Combine that with a cyclops over the date window and the blue-luminescent markers appear very bright for use in darker environments.

Where Can You Purchase the Rolex Land-Dweller?
The Rolex Land-Dweller is available right now at Rolex boutiques worldwide, enquire within.