Bang & Olufsen Scuderia Ferrari Partnership

Ferrari and Bang & Olufsen’s 2023 F1 Partnership Promises Thrills Beyond the Finish Line

Scuderia Ferrari, the legendary Italian racing team, has teamed up with luxury audio brand Bang & Olufsen for the 2023 Formula One season. The partnership will see the Danish company’s logo featured on the side of the 2023 cars driven by Charles Leclerc and Carlos Sainz, as well as the creation of fan experiences at each Grand Prix and potential special edition devices that is sure to make some noise (shameless pun intended).

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Image: Supplied

Bang & Olufsen has long been known for its technical excellence, designing some of the world’s most iconic audio and home entertainment products. Last year, the Danish audio brand signed a multi-year contract with Williams Racing, which is set to continue alongside its new partnership with Ferrari. But, let’s face it, partnering with The Prancing Horse is like trading in your Honda for erm… a Ferrari. You’re going to get a lot more action and a lot more attention.

“We are pleased to welcome Bang & Olufsen on board as an official partner,” said Ferrari CEO Benedetto Vigna. “For almost a century, the company has been a byword for state-of-the-art audio technology, combined with cutting-edge design. Like Ferrari, Bang & Olufsen is a point of reference in its field, pushing the boundaries in this sector through constant research into materials and style. The two companies have a lot in common, therefore we have high expectations for this partnership”.

The new partnership will involve B&O installing its products, including Beolab speakers and TVs, at several trackside activities. There’s also speculation that the partnership could result in special edition devices, such as Ferrari F1-themed headphones or even Portal gaming headphones. According to Bang & Olufsen CEO Kristian Teär, the partnership with Scuderia Ferrari marks another important milestone for the company.

“Bang & Olufsen is built on innovation, exceptional craftsmanship and world-class performance and we are fuelled by a passion to create magical moments for our customers, explained Teär. “The second you get in touch with our brand, we want that moment to be magical, luxurious, and timeless, and we believe that Scuderia Ferrari is the perfect partner to build these moments for music and Formula 1 fans alike”.

The partnership comes after Ferrari terminated its sponsorship deal with blockchain company Velas earlier this year and parted ways with technology partner and Qualcomm affiliate Snapdragon. The reported USD$30 million shortfall in revenue from these deals will be partially compensated by the arrival of Bang & Olufsen and American software company Genesys, whose deal with Ferrari was announced last month.

The 2023 Formula One season kicks off on March 5 at the Bahrain Grand Prix, with pre-season testing beginning on February 23. Ferrari will unveil its new SF-23 car, which will be raced by Leclerc and Sainz, tomorrow in Maranello. So, get ready to hear the roar of the engines and the sweet sounds of high-end audio.

Bang & Olufsen Scuderia Ferrari Partnership

Image: Supplied

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Sam Mangioni
Journalist - Entertainment, Culture & Lifestyle

Sam Mangioni

Sam Mangioni is an experienced content producer and the current Entertainment, Culture & Lifestyle Journalist for Man of Many. With an extensive background in digital content production and news, Sam specialises in delivering timely, accurate and witty assessments of current events. Prior to working for Man of Many, Sam spent three years at Southern Cross Austereo where he served as a Content Producer and News Reporter for the flagship Triple M Breakfast Program. The Sydney-based reporter completed a Bachelor of Commerce from Macquarie University Majoring in Marketing in 2014. Sam's work has also featured in Fight News Australia.