Man of Many's best Black Friday deals for 2023 | Image: Man of Many

Best Early Black Friday Deals 2025: A Complete Guide

By Nick Hall - Guide

Published: 7 Nov 2025|Last Updated: 13 Nov 2025

Readtime: 16 min

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Black Friday, the monumental sales event, begins on Friday, November 28, 2025, followed by Cyber Monday on December 1, 2025. As the pinnacle sales weekend of the year, top retailers nationwide offer unmatched deals in the lead-up to Christmas. From fashion to tech, expect sales galore, even before the main event, catering to early-bird shoppers and those gearing up for seasonal changes. Traditionally held after Thanksgiving, in 2025, this shopping extravaganza spans from 28 November to 1 December.

Our Top Early Picks for Black Friday 2025

From new guitars to floral fragrances, Black Friday has a little something for everyone. To help you make sense of the blockbuster sales period, we’ve pulled together our top picks from across the globe and outlined the must-have deals for this year. The full range of deals will be made available closer to the date, but for now, here are our top early picks for Black Friday 2025:

Happy Nuts Holiday Boxes

In Partnership with Happy Nuts

Price: USD$39.99 (Black Friday Discount 38% – USD$24.99)

Offer Period: 20 November – 1 December

Get in before the Christmas rush and secure the perfect grooming gift (with a side of sly humour) for the man who wants his baubles to stay fresh and comfortable this holiday season. Plus, for a limited time, Happy Nuts is offering a whopping 38 per cent off its fun and functional Holiday Boxes!

Each box contains the following collection of essential products that will leave him feeling as fresh as a peppermint candy cane…

First, there’s Comfort Cream Anti-Chafing Deodorant, which goes on like lotion and dries like powder, keeping things fresh, dry, and chafe-free. Second, the Men’s Body Wash scrubs away sweat and dirt while hydrating skin, leaving him feeling jolly all over and smelling better than a fruit mince pie straight out of the oven. The third inclusion is a Whole Body Deodorant Stick, which is designed to provide freshness from pits to privates. More than a downstairs deodorant, it’s a confidence booster that will have him ready to celebrate. Finally, each box includes an exclusive Christmas ornament, rounding out a perfectly playful and practical stocking stuffer for him.

Remember, get in quick to save 38 per cent off with Happy Nuts’ Black Friday offer!

Shop Happy Nuts Holiday Boxes

Kineon MOVE+ Pro

In Partnership with Kineon

Price: USD$699 (Now USD$449 with code ”MANOFMANY” at checkout)

Say goodbye to joint pain, inflammation, and mobility issues with Kineon’s MOVE+ Pro, the perfect science-backed device for athletes, fitness enthusiasts, and anyone seeking to optimise their recovery. For a limited time, you can save 10 per cent off and fast-track your journey back to the top of your game!

Deploying clinically proven red light therapy—developed from NASA’s research for faster healing and reduced inflammation—this innovative device harnesses medical-grade LED and laser technology to target trouble areas, delivering powerful red and near-infrared light deep into joints and tissues, where it’s designed to stimulate cellular repair, reduce inflammation, and promote blood flow. It penetrates below the skin to reach damaged or inflamed areas, encouraging your body’s natural healing processes at a cellular level.

With a portable and modular design, it offers a convenient solution for daily recovery, wherever your active lifestyle takes you. Plus, 86 per cent of users report 7 out of 10 pain reduction in under two weeks, and it comes with a 30-day money-back guarantee and 365-day warranty.

Finally, maximise your results by pairing the MOVE+ Pro with Kineon’s RELIEF+, a handy, ergonomic myofascial release tool that targets stubborn muscle knots and speeds recovery with deep pressure therapy.

Shop Kineon MOVE+ Pro

Hyperice Normatec Elite

In partnership with Hyperice

Price: AU$1,999.95 (Black Friday Discount 15% – AU$1,699.95)

Offer Period: 20 November – 1 December

As anyone who regularly puts in hard work at the gym can attest, the aftermath of a session can be where the real struggle lies. Fortunately, Hyperice’s Normatec Elite is here to aid in the recovery process, relieving the pain of sore muscles and providing support so that you can head back to the gym sooner rather than later.

Designed by an MD, PhD, the Normatec Elite is the original dynamic air compression massage device, which enhances your warm-up and recovery through restorative massage. Providing a perfect balance of portability and performance, the Normatec Elite offers seven levels of compression, up to four hours of battery life, and a weight of just 1.45kg per boot. With its fully hoseless and integrated dynamic air compression system, this incredible device temporarily increases circulation in your legs, making it an invaluable tool for optimising preparation and recovery while reducing muscle pain and aches.

If you’re looking to alleviate the discomfort that follows a heavy workout, you’re in luck. Hyperice is running a Black Friday sale between November 20 and December 1, offering a generous 15 per cent off the Normatec Elite, so you can recover faster and save money at the same time. Don’t miss out!

Shop Normatec Elite

Ninja Luxe Café

In Partnership with Ninja

Price: AU$799 (Black Friday Discount 13% – AU$699.99)

The perfect way to elevate your morning routine, the Ninja Luxe Café’s svelte design houses three complete brewing systems: espresso, cold brew, and filter coffee. You can choose from four Espresso options (Espresso, Quad, Long Black, Cold-Pressed), 3 Filter Coffee Options (Classic, Rich, Over Ice – across seven sizes), and even Cold Brew. Whether you’re wanting a single shot, double or quad, whatever your go-to coffee order, the Ninja Luxe Café is more than capable of handling it.

The Luxe Café also features Barista Assist Technology to help deliver the perfect cup of coffee. From grind-size recommendations and weight-based dosing to automated temperature and pressure adjustments, innovative functionality ensures every drink is consistent, balanced, and just as good as those served at your local café.

Further, Ninja’s Dual Froth System combines steaming and whisking to serve up the perfect texture every time. Loaded up with four presets (steamed milk, silky microfoam, thick froth, and cold foam), you’re guaranteed to enjoy perfect results whether you’re using traditional dairy or plant-based milk.

Shop Ninja Luxe Café

Best Black Friday Deals

We’ll be updating our article throughout the month, so be sure to check back regularly to stay informed. Importantly, the race to drive sales has seen Black Friday extend beyond a one-day event. Many retailers, such as Amazon and Kogan, will often kick-start their sales early, while other sales won’t officially launch until Friday, 28 November. Check the official store website before you purchase anything!

Sennheiser accentum plus wireless headphones — Sennheiser ACCENTUM Plus Wireless Headphones | Image: Sennheiser

Best Tech Deals for Black Friday

Whether you are after a new laptop, desktop, audio device, camera or TV, Black Friday is an excellent time to hunt out a bargain. Retailers such as JB Hi-Fi, BestBuy and Harvey Norman will likely be offering major discounts on headphones, home theatre and more. Check back for all the best Black Friday tech deals.

Apple AirPods (2nd Generation) with Charging Case - Apple Deals Prime Day — Apple AirPods (2nd Generation) with Charging Case | Image: Amazon

Best Apple Sales for Black Friday

To make the most of the sales period, we will be rounding up the best Apple deals you can snag this Black Friday. Get your hands on fan favourites like iPhones, iPads, Apple Watches, AirPods and even accessories like iPhone cases and Magic Keyboard, for significantly less. Remember, deals are likely to start around the week of Black Friday, so check back in closer to the date.

Amazon – Savings on Apple products including iPhones, iPads, MacBooks and accessories

New Balance 990v6 Sneakers | Image: New Balance

Best Fashion Deals Black Friday

In past years, retailers such as THE ICONIC, Myer, and David Jones have served up huge savings on big-name brands, and it’s safe to assume 2025 will be no different. As a result, Black Friday is the perfect time for a wardrobe refresh. Check back closer to the date to see some of our top picks.

Lavazza A Modo Mio Jolie Coffee Machine | Image: Kogan

Black Friday Appliance Sales

With massive savings across white goods, kitchen appliances and household staples, the annual event is often the perfect time to finally upgrade those big-ticket items without breaking the bank. This year, you can expect to score a bargain on electrical products and essential appliances like fridges, dishwashers, washing machines, air fryers and vacuum cleaners, from the biggest brands and leading retailers. Check back closer to the Black Friday date for a full list of deals and savings.

Black Friday Gaming Deals

Obtaining your hands on always-in-demand consoles like Sony’s PS5 or the Xbox Series X may be a bit challenging, but retailers will regularly update their websites with stock information during the Black Friday and Cyber Monday period. This year, you can expect to see sales and deals on accessories such as racing wheels, games, gaming headsets, and gaming monitors, allowing you to play uninterrupted.

Amazon – Savings on gaming accessories and consoles

The James Brand The Mehlville | Image: The James Brand

General and Travel Black Friday Deal

Lovehoney – Up to 70% off while stocks last
American Tourister – Bundle savings for Black Friday 2025
- Spend $100 and save 30 per cent off
- Spend $250 and save 40 per cent off
Emma Sleep – Up to 45% off mattresses
Sheridan – 30% on Cushions, Throws and Beach Collection

What is Black Friday?

For the uninitiated, Black Friday is the informal name for the Friday following Thanksgiving Day in the US. For years, American businesses have offered massive discounts on select products, with some stores opening at midnight to pandemonium. As a result of the major boost in sales, the Black Friday shopping event has now moved globally, with other countries offering huge savings and online deals. In Australia, the rise of Black Friday has been steady, with retailers cashing in on the pre-Christmas rush.

When is Black Friday?

Black Friday, celebrated the day after Thanksgiving, falls on Friday, 28 November 2025 this year. Recognised both in the US and internationally, it’s renowned for major sales and discounts. While traditionally a one-day event, some retailers extend deals throughout the weekend. It’s advisable to shop early, as top discounts often sell out fast. For reference, Black Friday 24 was on 29 November. In 2025, deals run from 28 November to Cyber Monday on 1 December.

Why Is It Called Black Friday?

According to reports, the term ‘Black Friday’ was first used on Sept. 24, 1869, when two investors, Jay Gould and Jim Fisk, drove up the price of gold and caused a crash that day. Allegedly, the move caused the stock market to drop 20 per cent, and foreign trade stopped.

From there, the phrase changed hands a few times. In the 1950s, Philadelphia police used Black Friday to refer to the day between Thanksgiving and the Army-Navy game. Massive hordes of shoppers and tourists went to the city, forcing police officers to work long hours to cover the crowds and traffic. Nowadays, we know Black Friday as the day after Thanksgiving, when stores open early and offer various sales. The reference to Black Friday comes in the sense that businesses move from ‘in the red’ to ‘in the black’ (profitable) that day.

Does Australia Have Black Friday?

Without the Thanksgiving marker or any public holidays, Black Friday is not a historically significant event in Australia. That being said, the surge in interest has led to the shopping event’s growing popularity in recent years.

Now, you can see a wealth of high-street and online retailers jumping in on the action, offering major discounts across a wide selection of products and end-of-season sales. For the most part, Australian retailers focus on Cyber Monday sales, the Monday after Black Friday, but many great Black Friday deals are available for savvy shoppers. Every year, retail giants like Amazon Australia and Kogan launch thousands of deals on everyone’s favourite brands and products, and this year is no different.

New research from ING suggests that Aussies will spend just over AUD$12.7 billion on sales nationwide across all categories (clothing, jewellery, furniture, appliances, technology, household essentials). This figure represents an increase from last year’s projected spend of $10.8 billion, with approximately 11.5 million Australians reportedly intending to shop the sales this year – an increase of 17 per cent since 2020.

Black Friday FAQs

How many times a year does the Black Friday sale happen?

An annual sales event, Black Friday only occurs once per year, on the Friday after Thanksgiving; however, sales that run across this date will generally last for a few days.

Is the Black Friday sale bigger than Boxing Day?

A recent report by Mozo found that Australians spend more during Black Friday than they do on Boxing Day. Projections estimate that spending will be up 20% on previous years for the November sales event, compared to just 7% for the post-Christmas spend.

Are Black Friday deals only on Friday?

While the event focuses on one day, Black Friday sales will generally run across the entire weekend. In previous years, Australians have enjoyed the Cyber Monday event; however, the two have essentially joined to become one major weekend of sales.

Additional Considerations

While the discounts listed here are accurate at the time of publication, we will continue to update our pages with new deals as they become available, so keep an eye out for the latest sales. In the meantime, here are a few things to keep in mind when shopping during this period:

Kogan First Members get a higher discount than non-members on listed sale items. It might be worth signing up to unlock even bigger savings.
All sales are subject to stock availability, so be sure to act quickly to secure the best offers.
Some retailers offer discount codes, which must be applied at checkout to activate the deal.
Stay safe when shopping online – while all the deals included here are from reputable and trusted brands and retailers, it’s essential to remain vigilant. Never share account information or OTP details, don’t refresh the payment page during a transaction, and if a link looks even slightly suspicious, don’t click on it.