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M.J. Bale’s Winter 2022 Campaign Introduces Us to ‘The Gentle Men’

Winter wardrobe sorted, Australian-owned menswear brand M.J. Bale has dropped its latest 2022 campaign. Entitled ‘The Gentle Men’, the new tailoring campaign puts Wallaby Andrew Kellaway at its forefront and is dedicated to “the man gentle with his family, his community, the environment and importantly on himself”. Bold words from Bale, but the fashion label’s new range does back it up.

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The M.J. Bale Winter 2022 collection includes a range of new suits woven from superfine Merino wool produced entirely on the carbon positive Kingston farm. According to the menswear brand, Italian weaving partners the Loro Piana textile mill and the Vitale Barberis Canonico have also collaborated on the new fabrics, introducing wool-cashmere and wool-silk-linen blends.

While staples certainly headline the new range, there are some standout pieces that offer a little distinction. The new Winter 2022 collection also features classic chalk and pinstripe suits woven from Australian Merino wool and wool-cotton fabrications. In campaign imagery, the menswear brand has paired these with striped business shirts in deep red, pink and mid-blue.

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Perhaps the most interesting addition to the collection, however, is a cheeky little 1930s throwback. For ‘The Gentle Men’, M.J. Bale has introduced a sand-grey woollen Martello suit with peak lapels and matching double-breasted waistcoat. There is also a few item blazers that arrive in green-blue wool-silk-linen check and burgundy wool check, alongside some vintage Ivy-style corduroy blazers with peak lapels.

The campaign also includes ‘The Lightest Footprint’. This is a four-month activation in which M.J. Bale will cycle its world-first zero-emission wool out of the Kingston farm in Tasmania, before sailing it across the Bass Strait in an engineless boat to Geelong. From Geelong, the wool will travel across various artisan hands in regional Victoria to be made into a garment that M.J. Bale claims will have the lightest carbon footprint in commercial Australian fashion. The brand’s new collection is available in-store and online.

Check it out

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CONTRIBUTOR

Gabriel Jorge Gouveia

Gabriel Jorge Gouveia is a Sydney-based journalist who specialises in fashion, lifestyle and food reporting. He completed Bachelor of Communication Journalism Major at Western Sydney University and has had work published in the Fashion Industry Broadcast, Aussie Gossip and Beauty News Australia.