R.M.William draws on its 89 years of archives and rich history of craftspersonship, for its new campaign “On The Road”. The collection reinvents classic styles as well as offering new takes on modern ready-to-wear, footwear and leather goods across the collection.
Paying tribute to the natural beauty of unique Australian landscapes and lifestyles while capturing a spirited escape and memories of summer adventures. The campaign was shot in Esperance in Western Australia. The new collection is ready and made for the wearers to discover or rediscover Australia’s diverse environments from sun-speckled farmlands, lush green hinterland all the way to country roads and dawn-lit coastlines.
This season’s ready to wear offering plays with classic silhouettes while infusing utility and functionality into the new range. The brand’s iconic boots and leather goods are better than ever, as it embraces all terrains and the transitional lifestyle of the R.M.Williams wearer.
Handcrafted in Australia, the boot offering heroes The Gardener Commando, Urban Shearling styles and the new Balmoral burnished boot, which reintroduces a classic side zip feature and many more. Women’s footwear also gets some reinvention with an expansion of styles in the elevated Maya boot, and the launch of linen elastics as a more textural finish for Lady Yearling styles.
R.M.Williams accessories range also offering new takes with an expanded bag offering and features leather and canvas across a variety of styles and sizes. New modern finishes are added to the seminal Drover belt with the introduction of canvas options.
The adventurous R.M.Williams spirit, we know and admire is still here with the quality that is renowned for. However, this new collection unites the brands Australian heritage with the modern Australian lifestyle. allowing us to go on a nostalgic journey to rediscover the spirit of an R.M.Williams adventure. The collection and campaign are available in-store and online.
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