Milan Design Week is all about looks, and this year’s event featured a new way to look at those looks. LG Electronics unveiled its new LG OLED Objet Collection, which consists of the Easel and Pose, two stunning pieces of technology that blur the lines between form and function. Revealed in an exhibition booth created in partnership with Dutch lifestyle brand Moooi, the TVs are another step in LG’s move to dominate the entertainment game.
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“Reflecting our leadership in the OLED TV market, unrivalled expertise in cutting-edge display and processing technologies and deep understanding of consumers’ needs, the new Lifestyle Screen lineup delivers extraordinary experiences and exquisite design,” explains LG Home Entertainment Company’s president, Park Hyoung-sei. “These distinctive TVs set themselves apart from conventional TVs with their unique form factors and finishes, and we will likely appeal to consumers who understand and appreciate the value of genuine innovation.”
The new screens build on LG’s previous models, which featured the LG OLED evo technology. This tech produces lifelike images for a better, more immersive and cinematic viewing experience. For the new versions, LG added design elements that match the screens up to any look. The Easel screen is aptly named as it looks like a painter’s easel, especially with the clarity, detail, contrast, and colour achieved by the self-lit display tech. The screen also comes with a moveable fabric cover that is controlled with the remote.
Depending on your viewing setting, the fabric slides up and down, which controls the amount of screen that is visible. The Pose screen has a slim and sleek design with gently curved edges. The beige colour fits in with any décor, and cables have been virtually eliminated thanks to the cable management system. The Easel comes in 65-inch screen size while Pose is available in 55-, 48-, and 42-inch versions. LG is looking at a third-quarter launch in Europe and select markets for these screens. If you’re ready to update your look, the new Objet Collection is a great starting point.
