The New Balance 550 Has Never Been Easier to Cop
When the original 550 debuted in 1989 it made its mark on basketball courts from coast to coast. Fast-forward thirty years and the shoe has become the favourite of double-knee Carharrt-wearing folk on TikTok, bringing the shoe to heights that would’ve never been imagined in the late ’80s.
As it goes with the most popular sneakers in fashion, the 550 has also been one of the hardest sneakers to purchase. Secondary marketplace StockX reports that the New Balance has seen a year-on-year trade growth increase of 621% to become one of the top-selling products on the website. Thankfully, as more colourways become available, the shoe has never been easier to purchase. If you’re looking to get your hands on a pair of New Balance 550 we’ve rounded up our favourites that are available right now.
New Balance BB550 Marblehead and Dark Grey
While we’re big fans of the Aime Leon Dore New Balance 550s, the general release colourways channel everything we love from the limited-release shoes, but at a more accessible price point. The low-top silhouette of the shoe is beautifully streamlined and offers a clean take on the archival designs of the late ’80s. The synthetic leather upper construction and rubber outsole provide adequate support and comfort in our personal testing. Colour blocking on the upper ankle collar and a hint of black on the heel combine with the grey outsole to perfection.
New Balance BB550 Natural Indigo and Burgundy
If the off-white and grey colourway featured first is too simple, allow us to introduce the natural indigo and burgundy unisex New Balance 550. These are perfect for pairing with most trousers on an everyday basis and we’re big fans of the darker burgundy, blue, and grey. In terms of comfort, they’re great for everyday wear thanks to the adjustable lace closure and soft leather construction.
New Balance White and Gum
When it comes to classic white sneakers, a gum bottom is always a nice addition to distinguish the shoe from your run-of-the-mill tennis shoe. Not only does this colourway make a great gift thanks to its inherited ‘unisex’ nature, the hits of off-white and grey on the heel are perfect complements. The dependable synthetic leather upper construction and durable rubber outsole add traction, while the classic ’80s N logo remains.
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