Home > Rides > Cars
Mahindra pik up concept
Cars
Home > Rides > Cars

New Mahindra Pik Up Concept Targets Growing Budget Ute Market in Australia

By Somnath Chatterjee - News Published:

Indian car-maker Mahindra wants to make serious inroads into global markets and a new ute is part of the plans. We’ve already seen the XUV700 and Scorpio, but a truck based on the Scorpio will provide a competitor to the growing budget Chinese-made ute market in Australia with VFACTS data showing models like the GWM Ute 4X4 are now outselling the Mazda BT-50, Nissan Navara, and Volkswagen Amarok year-to-date.

Unveiled in South Africa, the Pik Up is a concept for now, but expect it to arrive in Australian showrooms within a few years (2025). Let’s take a closer look.

RELATED: Dakar-Inspired Toyota HiLux GR Sport Unveiled, Set to land in Australia in 2023.

Gwm ute vanta
The GWM Ute 4X4 is now outselling the Mazda BT-50, Nissan Navara, and Volkswagen Amarok | Image: Supplied

The Global Pik Up concept is aimed at the lucrative double-cab segment and comes armed with the right set of tools. Based on the toughened-up ladder-frame platform underpinning the Scorpio, the Pik Up gets a more muscular stance courtesy a blacked-out front-end plus being sprinkled with off-road gear like a snorkel and upright bumpers.

Compared to the new Scorpio, the Pik Up has better approach/departure angles and the standard would be a 4×4 system along with drive modes.

The concept version also looks butch with large all-terrain tyres, thick cladding and two full-size spare wheels tucked away at the back. Mahindra will also generously equip the Pik Up with autonomous technology and a feature-packed interior including a sunroof.

The new generation ladder-frame chassis would also be prepared for a good score in the Euro NCAP and the Global NCAP crash tests.

Mahindra pik up concept 2
The new generation model is a giant leap forward regarding the technology and the capabilities | Image: Supplied

Unlike the Scorpio, the Pik Up will also be diesel-only with a more powerful iteration of the 2.2l engine along with the option of a six-speed automatic or a manual gearbox.

Join Our Exclusive Community!
Keep up with the latest trends, best stories, and crucial updates from Man of Many direct to your inbox.

While competition is fierce in the double cab pick-up segment, Mahindra will bank on its competitive pricing, giving buyers a more affordable alternative to established pick-ups like the Isuzu D-Max, Ford Ranger, and Toyota Hilux.

The current Pik Up is a more utilitarian machine being bare bones but the new generation model is a giant leap forward regarding the technology and the capabilities. For the Australian market, the production version of this concept Ute promises to be a significant launch for the car-maker in gaining more market share although we hope the one you see in the showrooms would be like this concept version.

Check out the Mahindra ute range

You’ll also like:

Utes
Somnath Chatterjee
Contributor

Somnath Chatterjee

Somnath Chatterjee is an experience car journalist and automotive expert. His supercar reviews, interviews and industry features have appeared in global publications such as Upscale living, Robb Report and Yahoo Lifestyle Asia. Somnath specialises in luxury and lifestyle-oriented features with a focus on automobiles, aviation and luxury. He also holds a Post Graduate in International Business from the University of Dehli.

View all

Read more about Somnath About Man of Many