Historically, Black Friday wasn’t a significant event for Australian retailers, with many reserving their premier offers for Cyber Monday. Although this dynamic has evolved in recent years, resulting in an extended weekend of sales, it’s worth noting that certain brands still promote exclusive Cyber Monday deals. Specifically, Cyber Monday is an e-commerce term for the Monday succeeding the U.S. Thanksgiving weekend. Initially conceptualized as an online event to rival and supplement the physical Black Friday deals, these shopping holidays have since intertwined, forming a unified shopping experience that seamlessly bridges both in-person and digital realms.